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In this Facebook ads guide, we’ll walk you through everything you need khổng lồ know, from planning your first ad to lớn developing advanced chiến dịch strategies.

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Facebook advertising is an important way to connect with your audience on the world’s largest social network. How large? 2.80 billion monthly active sầu users large, khổng lồ be precise.

Sure, that’s an impressive number. But Facebook ads are all about getting your message in front of exactly the right segment of those people. The people who are most likely lớn actually want your products or services.

If you want lớn get the best results, it’s important khổng lồ underst& the different Facebook ad types & targeting options before you dive in.

In this Facebook ads guide, we’ll walk you through everything you need lớn know, from planning your first ad to lớn developing advanced chiến dịch strategies.


Bonus: Download a không tính tiền guide that shows you how to lớn save time & money on your Facebook ads. Find out how khổng lồ reach the right customers, lower your cost-per-cliông chồng, và more.


Types of Facebook ads

Image ads

These simple ads are a great way to lớn get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.

Image ads may be simple, but that doesn’t mean they have to lớn be boring.

For example, you might think domain name names are a pretty ho-hum sản phẩm. But that doesn’t stop the Canadian Internet Registration Authority from creating fun Facebook phokhổng lồ ads.

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Source: Canadian Internet Registration Authority on Facebook

Video ads

Video ads can run in the News Feed & Stories, or they can appear as in-stream ads in longer Facebook videos. Video ads can show your team or your sản phẩm in action, lượt thích this quichồng demo video ad from Abeego.

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Source: Abeego on Facebook

Just lượt thích image ads, đoạn phim ads can also take a more creative sầu approach, lượt thích this one from Tru Earth:

Your đoạn phim ads don’t need lớn use filmed video footage. You can also create GIF-lượt thích graphics or other animations to lớn capture attention or explain your offer, lượt thích in this đoạn Clip ad from IKEA.

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Source: IKEA Canada on Facebook

Poll ads

This mobile-only Facebook ad format incorporates an interactive component by adding a two-option poll to lớn an image or đoạn Clip ad. You can add a separate links for each poll choice.

Both you & those who answer will see the tally of responses to each poll option.

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Source: Facebook

Carousel ads

A carousel ad uses up to lớn 10 images or videos to showcase your hàng hóa or service.

You can use this format lớn highlight different benefits of one sản phẩm, several different products or even use all the photos together khổng lồ create one large panorama image.

Each image or đoạn Clip can have its own liên kết. In the ad below, each “Shop Now” button goes directly khổng lồ the sales page for the plant in the accompanying image.

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Source: Plantsome on Facebook

Slideshow ads

Slideshow ads offer an easy way to lớn create short video ads from a collection of still photos, text, or existing video clip clips.

Slideshow ads have sầu eye-catching motion, just lượt thích videos, but use five times less data. So, they load well even for people on slow internet connections. They’re an easy, low-impact way lớn draw attention.

You can build your ad and add text and music within Ads Manager.

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Source: Facebook

Collection ads

These Facebook paid ads, which are offered only for di động devices, allow you to lớn showcase five sầu images or videos that customers can click lớn buy a hàng hóa or service.

Collection ads pair with Instant Experiences (more on those below) và allow people to lớn buy your products without ever leaving Facebook. This makes online shopping easy when people are on-the-go.

The primary pholớn or video clip can vì much more than showcase a single product. For example, in this Lee Valley Tools ad, the primary đoạn phim teaches viewers how lớn choose the right seeds for their garden. The hàng hóa images below all point khổng lồ supplies for planting & saving seeds.

Xem thêm: Cách Download Video Trên Google Chrome Tải Video Nhanh Chóng

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Source: Lee Valley Tools on Facebook

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Source: Lee Valley Tools on Facebook

Instant Experience ads

Instant Experience ads used to lớn be called Canvas. They’re a full-screen ad format that loads 15 times faster than a thiết bị di động trang web outside of Facebook.

This ad from Kilne links khổng lồ an Instant Experience with a video at the top and a carousel below.

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Source: Kilne on Facebook

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Source: Kilne on Facebook

You can also links a few Instant Experiences together so people have sầu access lớn even more instant sản phẩm điện thoại content.

Lead ads

Lead ads are only available for điện thoại devices. That’s because they’re specifically designed khổng lồ make it easy for people khổng lồ give you their contact information without a lot of typing.

They’re great for collecting newsletter subscriptions, signing someone up for a trial of your product or allowing people khổng lồ ask for more information from you. Several automakers have sầu successfully used them lớn encourage kiểm tra drives.

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Source: Facebook

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Source: Facebook

Because these ads are such a great way to lớn feed your sales funnel, we’ve got a whole guide to using Facebook lead ads. It breaks down all the details you need to lớn know lớn make the most of this important type of Facebook ad campaign.

Dynamic ads

Dynamic ads allow you lớn promote targeted products lớn the customers most likely lớn be interested in them.

For instance, say someone has visited a product page or placed a product in their shopping cart on your website, but then abandoned the purchase. With dynamic ads, you can advertise that specific hàng hóa in their Facebook feed.

This reminds the potential customer to lớn complete the purchase, và can be a very effective Facebook marketing strategy.

It’s not just the sản phẩm selection that can be dynamic. The Taiwanese beverage brvà Nature Fruit used dynamic ads lớn manage the language settings for its ads when it expanded inlớn Malaysia.

This allowed them khổng lồ create a single ad that automatically ran in either English or Simplified Chinese, based on the user’s preferences. The result was a 25% lower cost per add-to-cart.

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Source: Facebook

You need a Facebook Business Manager tài khoản to use Dynamic ads.

Messenger ads

Facebook Messenger ads give you access lớn the 1.3 billion people who use Messenger every month. When creating your ad, simply choose Messenger as the desired placement. You also need khổng lồ select Facebook feed.

Here’s what an ad looks like in the Messenger app:

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Source: Facebook

You can also run “click-to-Messenger” ads in the Facebook feed. These ads feature a call-to-action button that opens a Messenger conversation with your Facebook Page. People can use it to have a one-on-one conversation with one of your salespeople or customer service reps.

Stories ads

sản phẩm điện thoại phones are meant to be held vertically. Stories ads are a mobile-only full-screen vertical video format that allows you lớn maximize screen real estate without expecting viewers lớn turn their screen.

Stillhouse Spirits Co. ran Facebook Stories ads as part of a chiến dịch lớn reach U.S. males aged 21 to 40. They specifically targeted the ads to those interested in alcohol, cocktails, hiking & the outdoors.

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Source: Facebook

Augmented reality ads

Augmented reality ads use features lượt thích filters and animation khổng lồ allow people khổng lồ interact with your br&.

For example, the filter could help users see what a shade of lipstiông xã would look lượt thích on their lips, or how a pair of glasses might fit their face.

Augmented reality ads can also be used to lớn extkết thúc your reach. The ads allow users to take selfies with the filter và giới thiệu them on their own channels.

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The cosmetics bvà essence used mask filters in augmented reality ads lớn connect with their audience. The mask designs were based on an earlier round of ads that polled followers on their favorite features.


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