Facebook Ad Specs & Sizes In 2021: An Updated Guide

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Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. Facebook continues to lớn attract all types of audiences as part of their daily routine.

Bạn đang xem: Facebook ad specs & sizes in 2021: an updated guide

And that’s why it’s important to lớn make sure your nội dung looks pristine by using the correct Facebook ad sizes. Clichồng the jump liên kết below to skip ahead!

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Facebook Feed ads

Every advertiser is fighting for space on a user’s Facebook Feed. This is the prime real estate for Facebook ads khổng lồ stand out to lớn users. Available both in image or video format, these ads will appear on both thiết bị di động và desktop. Let’s get started:

Feed ad image dimensions & guidelines

Recommended resolution: 1080×1080.Minimum width and height: 600 pixels.Recommended aspect ratio is between 9:16 to 16:9.Recommended image formats are JPG & PNG.Images with 20% text or more could increase chances of failed delivery.

Feed ad character limits

Text: 125 characters.Headline: 25 characters.Link description: 30 characters.

Feed video clip ad specs

Recommended to lớn upload the highest resolution Clip possible.Recommended resolution: 1080×1080.Recommended aspect ratio is between 9:16 khổng lồ 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 & Full Portrait: 9:16).Max video clip tệp tin size is 4GB.Video length max is 240 minutes.

Feed ad character limits

Primary text: 125 characters.Link description: 30 characters.Headline: 40 characters.
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Facebook Carousel ads

Facebook Carousel Ads are a perfect way khổng lồ showcase your brvà with multiple images or videos. Carousel ads are a kind of advertising format that combines multiple videos or images that users can scroll through into a single ad placement. It’s great for brands and business that want to:

Showcase multiple products at onceDisplay different features of a serviceHighlighting offers, đánh giá or testimonials in one ad

For retailers, it’s great lớn show various colors, sizes and other key details khổng lồ convince users khổng lồ buy. This format is available for both đoạn Clip & image for all Carousel ad placements. Additionally, Facebook Carousel Ads are available on six different ad types:

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Facebook Feed (Image và Video)Facebook Right ColumnFacebook Instant ArticlesFacebook MarketplaceFacebook StoriesFacebook Audience Network Native sầu, Banner và InterstitialMessenger Inbox

Luckily, there’s only a few differences between each ad type within Carousel for image & Clip ads. See the specs here:

Carousel ad image dimensions và guidelines

Recommended image size: at least 1080 x 1080 pixelsMinimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger trang chủ Carousel Ads).Minimum 2 cards and max of 10 cards per Carousel Ad.Recommended ratio is 1:1.Max image kích cỡ of 30MB.Recommended image formats are JPG và PNG.Images with 20% text or more could increase chances of failed delivery.
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Carousel đoạn Clip ad specs

Recommended resolution 1080 x 1080.Aspect ratio is 1:1.Max đoạn Clip tệp tin size is 4 GB.Recommended đoạn phim formats are .MP4 & .MOV.Video duration range is 1 second khổng lồ 240 minutes.Video max frames 30fps.

Carousel ad character limits

Text: 125 characters.Headline: 40 characters.Link description: đôi mươi characters.Landing page URL required.

Facebook right column ads

Ah–the sneaky right column photo ad. Everyone knows it và for businesses, this ad type can work extremely well. However, while they only appear on desktop, data shows they have sầu the highest CPC (cost per click) aý muốn other Facebook ad types.

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Right column ad image dimensions & guidelines

Recommended resolution: 1080×1080.Minimum dimensions: 254×133.Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.Recommended image formats are JPG và PNG.Images with 20% text or more could increase chances of failed delivery.

Right column ad character limits

Headline: 40 characters.

Facebook in-stream video clip ads

Facebook in-stream video clip ads are different from regular feed ads as they only last 5 khổng lồ 15 seconds. According to lớn CPC Strategy, the average on-target rate is nearly 90% và have a completion view rate of 70%. The quiông xã, digestible videos are perfect for brands trying lớn catch the attention of users with small interactions.

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In-stream Clip ad specs

Recommended khổng lồ upload the highest resolution Clip possible.Recommended aspect ratio is 16:9 (ratios fall between 9:16 khổng lồ 16:9).Recommended video clip formats are .MP4 & .MOV.Max video file form size is 4GB.Video length is 15 seconds to 10 minutes.Highly recommended lớn include Clip sound.Captions are likewise optional, but recommended

For more info on the video specs across social networks, check out our complete guide on social truyền thông video clip dimensions.

Facebook Instant Articles ads

Looking to lớn promote a piece of content across Facebook? The release of Facebook Instant Article ads allows quick-loading & interactive nội dung through Facebook’s tiện ích. Additionally, advertisers have sầu the option to place ads within the articles as well. This ad format is available for image & video:

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Instant article ad image dimensions & guidelines

Recommended resolution: at least 1080×1080.Recommended aspect ratio is between 1.91:1 lớn 1:1 (with link)Recommended image formats are JPG & PNG.

Instant article Clip ad specs

Recommended resolution: at least 1080×1080.Recommended aspect ratio 16:9.Recommended đoạn phim formats are .MP4 and .MOV.Max video tệp tin size is 4GB.Video max length is 241 minutes.

Xem thêm:

Instant article ad character limits

Headline: 40 characters.Primary text: 125 characters.Description (images): 30 characters.

Facebook Marketplace ads

Facebook Marketplace works as a hub on the network to lớn buy & sell items with others in your community. While scrolling through this feature, you’ll run across Facebook Marketplace ads. This is ikhuyến mãi if you’re wanting to lớn attract users to your site searching for a specific sản phẩm or even location. Both Clip & image are available formats.

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Marketplace ad image guidelines và dimensions

Recommended resolution 1080×1080.Recommended aspect ratio is between 9:16 lớn 16:9, but crops lớn 1.91:1 with link.Recommended image formats are JPG & PNG.Images with 20% text or more could increase chances of failed delivery.

Marketplace đoạn phim ad specs

Recommended resolution 1080×1080.Recommended aspect ratio 4:5.Recommended đoạn Clip formats are .MP4 & .MOV.Max đoạn Clip file kích thước is 4GB.Video max length is 241 minutes.

Marketplace ad character limits

Text: 125 characters.Headline: 25 characters.Link description: 30 characters.

For more information on other social truyền thông image sizes, kiểm tra out our always up to date image kích cỡ guide!

Audience Network native, banner and interstitial ads

If you’re looking lớn advertise khổng lồ users on other valuable spaces, but through Facebook, this format is perfect for you. Facebook Audience Network ads work natively, on banners và interstitial ads. Whether it’s pre- or mid-roll placements, it’s nice knowing your nội dung will appear on trusted publishers. Think of this as Facebook’s own Display Ads. Again, there are both image & đoạn phim options here:

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Audience Network ad image dimensions and guidelines

Minimum resolution of 398 x 208 pixels.Recommended aspect ratio is between 9:16 lớn 16:9, and 9:16 is recommended with links.Recommended image formats are JPG và PNG.Images with 20% text or more could increase chances of failed delivery.

Audience Network video clip ad specs

Recommended to lớn upload the highest resolution đoạn phim possible.Recommended aspect ratio is between 9:16 khổng lồ 16:9.Recommended đoạn phim formats are .MP4 and .MOV.Max Clip tệp tin kích thước is 4GB.Video minimum length is 10 seconds and the maximum is 120 seconds.Video thumbnails with 20% text or more could increase chances of failed delivery.

Audience Network ad character limits

Text: 125 characters.Headline: 25 characters.Link mô tả tìm kiếm (optional): 30 characters.

Sponsored Message ads

Did you have a user interact with you on Facebook Messenger, but they didn’t convert? If you want khổng lồ re-engage and target these users, you can use Sponsored Messages khổng lồ reach bachồng out. However, selecting this format turns off other placements & again, you can only target those with existing conversations.

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Sponsored message ad image guidelines

Recommended resolution: 1080×1080Aspect ratio 1.91:1.Recommended image formats are JPG and PNG.Images with 20% text or more could increase chances of failed delivery.

Sponsored message ad character limits

Text: 125 characters.Headline: 40 characters.Link description: 30 characters.

Facebook Messenger ads

When users scroll through their Facebook Messenger trang chủ, sponsored ads are available khổng lồ appear between conversations. This ad format is only available for image content & only appears on the Facebook Messenger phầm mềm.

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Facebook messenger ad image guidelines

Recommended resolution 1080×1080Aspect ratio 1:1Recommended image formats are JPG & PNG.Images with 20% text or more could increase chances of failed delivery.

Facebook messenger character limits

Text: 125 characters.Headline: 40 characters.

Facebook Collection ads

Facebook Collection ads are a great way to lớn provide a highly visual browsing feature all within the ad placement. While it’s only available in Facebook Feeds, this ad type allows a cover phokhổng lồ or video (both available on Collection ads) to showcase several products. Additionally, when users click the full-screen version, users are sent to an Instant Experience (formerly called Canvas). Here, users are brought lớn a scrollable thiết bị di động engagement experience lớn learn more about a brvà.

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Facebook Collection ad image and Clip specs dimensions và guidelines

Collections ads use the first image or đoạn phim in asmix from your Instant ExperienceRecommended ratio is 1:1 for square images, và assets may be masked to lớn this aspect ratio.Recommended resolution: 1080×1080.

Facebook Collection character limits

Text: 125 characters.Headline: 40 characters.

For more information on the various ad sizes & specs, kiểm tra out Facebook’s video requirement page & ads guide.