How to use facebook groups to grow your business

Have you ever been part of one of those big Facebook groups, and thought “Wow. It would be cool to create something like this myself.”

I was in that position myself a few years ago. I was part of a massive Facebook group with tons of interaction, valuable discussion, and engaged members.

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The group was thriving, growing, and providing value.

The group managers were benefitting, too! They were growing their personal brand, passively kinh doanh their products, & helping others.

About that time, I started my Facebook page. (Which is different from a group; I’ll explain in a minute.)

I created my Facebook page for my personal brand since that was the easiest thing I knew to vày.

Then, I worked to build the page’s audience.

At the time of writing, my Facebook page has 891,191 likes. Over the past seven days, I gained 7,311 new likes. 26,098 are “talking about this” page right now. Overall, there are 889,770 users who are following my updates.

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Those numbers sound big và impressive sầu. And, sure, my page has grown a lot in the past couple of years. But soon, I discovered there was something even more valuable.

The number of likes (or members) wasn’t as high. But the engagement was insane.

It was Facebook groups.

When I started looking into it, I realized a massive sầu marketing opportunity just waiting to lớn happen.

Sure, Facebook pages were great. I had learned the basic skills required to build a nice page audience. But for many sale purposes, groups were even better!

A Facebook page allows you to lớn stake out your claim on the world’s largest social truyền thông media platkhung. But a Facebook group gives you more control over that platform, influencing people in a bigger way than a Facebook page.

I could roll off a danh sách of the benefits of starting và creating a Facebook group, but instead, I’m going to lớn bởi something more valuable.

I’m going to lớn explain how you can create an engaged Facebook group from scratch.

Recently, I worked with one of my clients khổng lồ build their Facebook group. After 6 and a half months of work, they reached 11,284 members.

The value is there. All you have to lớn vì chưng is build the group.

Learn how I generate 195,013 visitors a month from Facebook without spending a dollar on ads.


Um. What are groups?

If you’re lost at this talk about groups, let me give you a quiông chồng answer.

What are groups? Simply, they are Facebook communities centered around a cause, idea, or theme.

First, Facebook. Groups are part of Facebook.

To find groups, open up your Facebook page. Look on the far left side, and find Groups.

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When you clichồng Groups, you’ll be taken khổng lồ a Discover page where you can browse different groups.

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There are 28 different categories of groups. You can browse according khổng lồ these categories:

trang chủ & GardenFriendsLocalIdentity và RelationshipsFunnyBuy and SellSpiritual và InspirationalNews và PoliticsFoodCars & MotorcyclesArts & CultureHealth & FitnessSupport & ComfortTravel và PlacesStyleSportsAnimals & PetsScience và TechParentingOutdoor ActivitiesPhotographyNeighborhood & CommunityBusinessSchool & EducationHobby và LeisureTrendingGames

This, for example, is the Home và Garden category. Find a group, cliông chồng +Join, and you’re now part of a Facebook group!

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(You may be part of groups already. These appear in your Shortcuts menu.)

First, what’s the difference between a Facebook group và a Facebook page?

Before jumping into the details of how to create your own massive Facebook group, let me address one more simple question.

What is a Facebook page, và what is a Facebook group? What’s the difference? Which one should I choose? How bởi vì I decide?

Great questions. Here’s my simple answer:

Create a Facebook page for your brand or business.Create a Facebook group for your cause or passion.

Both can be used for marketing. But they each have sầu distinctions that make them valuable for certain types of marketing.

Let me unpack that.

A Facebook page is your brand name. For example, I created my page, Neil Patel. Coca-Cola has a Facebook page.

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You can have sầu page likes and follow. You can spread the message of your brvà, nói qua nội dung, và have fun.

A Facebook page is advertising, plain and simple.

But a Facebook group is for engagement around a certain cause.

This group caters lớn location independent families.

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They’re not selling anything. They’re not pushing any hàng hóa. They are simply providing a community for like-minded individuals.

Wait a second. Does this mean a Facebook group is devoid of marketing?

Not exactly.

For example, here’s the Facebook group for ClickFunnels.

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Okay, ClickFunnels is a brand. They’re a business.

They are selling something, right?

Right.

So what’s the deal? Why would 46,971 people want to join a closed group simply to be pitched a product?

Here’s why. ClickFunnels created this group in order lớn provide help for people who need support, encouragement, và sale funnel advice.

They’re not just pitching a hàng hóa. They’re engaging with their customers, advising potential customers, và helping marketers succeed.

The group is exploding with tons of help, interaction, comments, và posts.

Take a look at this phản hồi posted in the group.

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More than 15 people chimed in khổng lồ provide some help.

Someone else posted this inspirational quote on the page.

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When you create a Facebook group, the purpose is not to pitch a sản phẩm or service. Erase that idea from your mind entirely!

The purpose should be khổng lồ provide help, support, community, and guidance around a specific subject matter or cause.

There are two important points about Facebook groups that I want khổng lồ point out, then I’ll explain how to create one.

First, groups are usually closed.

The most successful Facebook groups are those that are closed. In other words, you can only join the group if someone approves you as a member.

All groups require that you join. To join some, it’s as easy as clicking the +Join button. Done.

For other groups — và this is what I recommend — your join request must be approved by an admin or manager of the group.

Second, groups usually have sầu guidelines.

In order khổng lồ keep the group from getting out of hand, most have sầu guidelines.

The guidelines usually explain lớn members that they are not allowed lớn promote their hàng hóa, be mean lớn other people, etc.

Here’s an example of some group guidelines.

A lot of Facebook groups choose khổng lồ pin their guidelines at the top of the page (as a “pinned post”). That way, group members can see it whenever they visit the group page.

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The best Facebook groups that I’ve participated in are really strict about these rules.

I’ve seen flame wars erupt in group page comments. The group admins kicked the offending members from the group!

Other times, if a group thành viên gets pushy about his or her sản phẩm or service, the admins will remove the person from the group.

This seems harsh, but it’s actually a good thing.

With a Facebook group, you’re in control. You get lớn mix the tone, atmosphere, rules, and regulations. You can create a valuable environment for the people you’re trying to serve sầu.

Now, let’s start a group.

Step 1: Start your Facebook group.

We’re going lớn start at the very beginning.

In Facebook, click the menu button.

This is a small down arrow on the far right of your Facebook page.

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Click Create Group

In the drop-down thực đơn, click “Create Group.”

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You’ll see a popup for creating your new group.

Name your group.

Create a name for your group that is creative sầu, but also clear. You want people khổng lồ know what the group is about simply by reading the name.

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Add some people.

Next, add some of your Facebook friends lớn the group.

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You have sầu to lớn add at least one frikết thúc lớn your group in order to lớn create it.

Select your privacy.

You have three options for your group’s privacy settings. Here’s how Facebook describes it.

Public Group – Anyone can see the group, its members & their posts.Closed Group – Anyone can find the group và see who’s in it. Only members can see posts.Secret Group – Only members can find the group and see posts.

I recommend leaving the mặc định setting of “Closed Group.”

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A closed group provides just the right level of privacy, without completely hiding your purpose or brand from the world.

Check the “Sạc Pin lớn Shortcuts” box.

If you want to lớn easily come back to lớn your group later select the “Pin Sạc to lớn Shortcuts” option.

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Click “Create.”

Now you’re ready to clichồng “Create” and get your group going.

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Pichồng an inhỏ (optional).

To add a bit of visual flair lớn your group, select an icon for it.

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The selections are a bit random but just pichồng one. Then cliông xã “OK.”

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That’s it! Your group is created.

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Looks a bit bl&, right?

How the heck are you going to get this up to lớn 11,284 members?

Step 2: Create the group’s identity.

Next, we need lớn shape up the group’s identity.

Clichồng “Upload Photo lớn.”

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Select a photo from your computer.

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Reposition the photo lớn if necessary.

Facebook loads your image, and you can reposition it if necessary.

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I dragged the image down just a little so the man’s face was visible.

Clichồng “Save Changes.”

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So far so good. Now, it’s time lớn add a Group Description.

Click “Add a Description” in the right sidebar.

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Create a description of the group.

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You can make this as long or as short as you want.

Some groups choose to lớn tóm tắt a lot of information in their mô tả tìm kiếm, including a letter from the founder và the group’s guidelines.

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Cliông chồng “Save” when you’re done.

Next, cliông chồng “Add Tags” below the group mô tả tìm kiếm.

This is where you add a couple of words or phrases that describe what the group is about. These keyword will help other people find the group.

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You can add as many as five sầu tags.

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As you type words, Facebook will auto-populate suggestions of topics with lượt thích counts.

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Choose the most relevant tags with the highest number of likes.

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Click “Save.”

Great! Your group is taking shape.

You’ll notice that when you add a mô tả tìm kiếm or a photo lớn, this activity appears in the group’s timeline.

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There’s nothing wrong with this. However, if you want to lớn make the timeline less cluttered with irrelevant information, you can delete these updates.

Cliông chồng the down arrow on the status update.

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Click “Delete Post.”

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Confirm that you want to lớn delete it.

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Step 3: Create some content.

Next, it’s time to lớn add some content.

As a first step, I would suggest a brief welcome letter & guidelines. You can add an image, a video clip, or just a simple text post.

The first thing that people see when they join the group should be a cheerful “hello” & some expectations.

Let’s vày that now.

Click on “Write Post” in the group timeline, và create your message.

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Your post can be as long or short as you want.

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I recommend adding an image to your post in order lớn make it stvà out.

To bởi vì so, click the camera inhỏ in the lower left corner.

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Select an image from your computer.

Then, cliông chồng “Post.”

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To make it permanently affixed lớn the top of the page, cliông chồng the down arrow on the upper right of the post.

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Clichồng “Pin Sạc Post” from the menu.

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Now, this post will be the first thing that people see when they join the group.

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If you’re creating a cthất bại group (recommended), it’s a good idea to put these rules right where people can see them right away.

Here’s why. A lot of people use Facebook groups as a kinh doanh channel, but they use other people’s Facebook groups lớn market themselves or their hàng hóa.

In other words, rather than going khổng lồ the hard work of creating their own group from scratch, they hop on someone else’s group, and start kinh doanh to lớn the audience.

This may achieve some short-term results in terms of eyeballs, but it’s usually not healthy for the long term reputation of the br&.

To limit this kind of marketing, post your rules & stick khổng lồ ‘em.

Let me wrap up this point (Step 3: Create content).

You’ll never stop creating content for your Facebook group.

This is the whole purpose of a group — to lớn interact, access content, get information, etc.

Like other forms of sale, you’ll spend a lot of time at the front end, generating discussion, posting nội dung, và engaging with members.

As time goes on, however, the group will become active enough that it doesn’t require your constant attention.

In other words, group members are interacting with each other, rather than simply responding khổng lồ the content that you post.

Besides, you can also hire admins or group managers lớn reduce the workload of approving members, monitoring for spammers, and posting comments.

All groups have both admins và members. To see who’s who in a group, cliông xã the “Members” button on the thực đơn.

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Step 4: Promote Your Group

So far, you’ve created your group.

You’re creating nội dung.

But how vì you get members?

That’s what I want khổng lồ cover in this section.

There are a lot of ways to grow your group membership. Instead of giving you a step-by-step way to lớn bởi each method, I’ll menu them out.

What you can bởi vì is try each of these methods. I suggest taking, say, one week and trying the first method. On the second week, try the next method.

Eventually, you’ll build up a strong, solid, và growing group.

Once your group hits critical velocity, it will grow by itself.

Some people have found that “critical velocity” — the point at which the group grows by itself — happens at the 500-member mark.

Here’s how lớn get the ball rolling.

Method 1: Invite the right friends.

First things first.

You have the option lớn invite your existing friends lớn the group.

There’s a danger in this. Your friends might not want to lớn join!

If you have sầu some chill friends who love you, know what you’re up to, và want lớn tư vấn you, by all means, invite them.

This group started with two members — me và a friover.

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All you need khổng lồ bởi khổng lồ invite friends is cliông xã “Add Member” next to their name.

Better yet, search for the exact friends who will be best suited khổng lồ the group & invite them.

A lot of us have sầu a bunch of Facebook friends we hardly even know. Don’t invite people you don’t really know.

Instead, choose carefully và invite respectfully.

Method 2: Pay for ads.

There’s nothing wrong with buying ads to lớn promote your group.

Often, it’s a simple but effective way khổng lồ get your group some initial visibility.

I’ve sầu written a thorough guide to creating ads for a Facebook group.

Type CTRL + F in your browser and type “head over to h”This takes you khổng lồ the section of the article where I show you how lớn promote your page with paid ads.

Or, if you are already familiar with Facebook ads, go to Ad Manager lớn start.

Method 3: Mention your group in similar groups.

Okay, you need lớn be really careful with this one.

Rethành viên how I mentioned that some people go khổng lồ existing groups lớn promote their group?

In my opinion, that’s poor taste. It smacks of self-promotion và is a big turn off.

Sometimes, however, it’s appropriate. You can mention your group in parallel groups.

How do you know if it’s a good occasion to lớn vì so?

The rules of the group don’t prohibit it.Someone asks you/tags you or is looking for help that your group solves.You are actually adding value to the group by mentioning your group.

There are few occasions for this kind of promotion. When you see the opportunity, take it.

Method 4: Invite your blog readers lớn join your group.

Most of your blog readers are on Facebook.

Ask them to lớn join your group, and provide a link for easy access.

Method 5: Announce your group on your personal Facebook page.

Tell your friends you’ve started a group và see if they want khổng lồ join.

Method 6: Post it on Twitter.

If you have a sizeable Twitter following, do some cross promotion of your new group there as well.

You can create a pinned post on Twitter along with your group hình ảnh sản phẩm or graphic, and invite Twitter followers khổng lồ join.

Method 7: Post it on Instagram.

Leave sầu no social truyền thông stone unturned.

Give sầu your group a shout out on Instagram as well!

Post an attractive picture — again your group logo sản phẩm or cover image might work — and announce your group to lớn the Instagram world.

To make it easy for people to lớn join, add the Facebook group liên kết in your profile.

Write “Link in profile” or #linkinprotệp tin on the photo lớn, so people can easily tap khổng lồ your protệp tin & then go lớn the group.

Method 8: Ask existing group members to lớn invite other members.

This is my favorite method of group promotion.

It works best if you already have a small but loyal group of members.

Within the group, ask them khổng lồ invite their friends to join. Be sure to explain exactly how they can do this.

Thankfully, it’s super easy lớn tell people how.

Go to lớn the right side of the group page, & you’ll see the “Add Members” & “Suggested Members” sections.

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Clichồng “Add Member” next lớn your friend’s name.Clichồng “See More” lớn invite even more of your friends.Find other friends by typing in their name or email.

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You may want to advise your group members not lớn indiscriminately invite all their friends.

You don’t want the group to lớn be watered down with people who aren’t even interested in the topic.

Instead, ask group members to invite only friends whom they think will be interested.

Method 9: Host a giveaway.

Giveaways are a historical fixture of the Internet.

People have been giving away iPads và gift cards for years. And giveaways still work!

Announce a giveaway on your group, and membership & engagement will rise.

You should promote the giveaway through all the methods above sầu, plus piông xã a date and create a Facebook sự kiện.

Method 9: Ask influencers khổng lồ join và promote your group.

This one takes some doing, but it can have a dynamite impact.

Get an influencer to lớn join your group. If they join it & promote it amuốn their audience, you’ll win.

I’ve written a complete guide to getting promoted by social truyền thông influencers. Find these people, & ask them khổng lồ promote your group.

Conclusion

I’ve seen some would-be group leaders bởi vì something really unwise.

They start a group.

That’s the easy part.

But it’s only the beginning.

They may post a few times và casually invite a few friends.

But then it’s over. They stop posting. They stop promoting. They don’t vị anything else.

The group dies.

Look, there are a billion Facebook users using Groups right now. The audience potential is there for the taking.

Don’t stop promoting your group until you’ve reached at least 500 members. Once you’ve reached that threshold, you can congratulate yourself on a job well done.

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Groups are an incredibly valuable way to grow your audience, increase your brvà visibility, & strengthen your business.


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