Facebook Live

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I can still rethành viên rushing trang chủ from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live sầu broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson & his guests were able to appear so calm, cool, & collected on LIVE television!


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No, this post is not about my long-time obsession with TRL, but rather a new live sầu video trover for marketers: Facebook Live.

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Nowadays live video clip is popular not just for large broadcasting networks, but also for small businesses. With live video becoming a trendy (& effective!) tool for digital marketers, this guide will teach you everything you need to lớn know to lớn grow your audience with Facebook Live.

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What is Facebook Live?

Facebook Live is a live sầu đoạn Clip streaming feature on Facebook that allows you lớn broadcast a live video clip out to lớn your audience through your company page or personal protệp tin. Facebook Live sầu was released in April of năm nhâm thìn, và while many marketers are still getting their heads around it, the ones who are using it seem to lớn be reaping the benefits.


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Once a Facebook Live đoạn phim is created it will reside on your page or protệp tin for viewers who missed the live sầu event to view. Videos are eligible to show up in an individual"s news feed during the live sầu sự kiện, as well as after the event has ended. Yet, the chances of seeing a video clip while it’s live are now higher since Facebook has updated their ranking algorithm lớn show more live sầu videos that are streaming in real-time.

Businesses using Facebook live on their pages have the ability to customize and control their audience once it has ended. Page followers & visitors may get a notification when a page or individual is going live sầu.

Why (and How) You Should Use Facebook Live

By now, you have sầu likely heard how effective đoạn Clip kinh doanh is, but did you know Facebook Live sầu videos receive sầu 3X higher engagement than a đoạn phim that is no longer live? Facebook Live videos also receive sầu 5X more than standard phokhổng lồ posts, according khổng lồ AdWeek.

Whether you’re trying khổng lồ raise brvà awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live sầu is a tool you should be using. Below are five ways you should be using Facebook Live in your kinh doanh campaigns:

#1: To Connect with Your Audience in the Most Genuine, Human Way Possible

Do you ever feel like your audience sees you as a corporate, stuffy robot? Well, there couldn’t be a better way lớn connect with your followers & potential customers than live video. It’s essentially lượt thích meeting your customers in person, since the sự kiện is happening “face to face” and in real time. Facebook Live sầu gives you a chance to lớn show there are real, caring humans behind your business, which in turn builds trust & leads khổng lồ more business in the door.

#2: To Answer Questions in Real Time

Interacting with your followers doesn’t have lớn be limited to when you happen to be checking baông xã in on your company Facebook page. Facebook Live sầu allows you khổng lồ answer your followers’ questions in real-time. This gives you an opportunity to lớn engage with viewers when they’re most interested.

The best strategy to bởi vì this effectively is khổng lồ create a recurring series. Sephora provides a great example with their “Scouted by Sephora” series, where they chia sẻ information around less well-known makeup products, và answer questions as they come up.


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To nail this strategy, be consistent with the time và day of week you go live, feature hosts that aren’t afraid khổng lồ show off their personalities, and ensure you have sầu someone at the ready khổng lồ monitor questions so you can answer them either in real-time in the comments or in the actual broadcast itself.

#3: To Showcase an Event khổng lồ People Who Couldn’t Attend In Real Life

Facebook Live is a great way khổng lồ broadcast events & connect with your customers or leads who weren’t able lớn attend. Perhaps you have sầu a guest speaker come into your office or your CEO is speaking at a local event. As long as you have a svào internet connection and the permissions lớn stream the sự kiện live, you should absolutely vì chưng it!

A small sale agency headquartered in Sarasota, FL does a great job at promoting & streaming their live sầu events. Chechồng out the post below where they broadcasted a guest speaker from HubSpot khổng lồ ensure those who weren’t able to lớn attkết thúc in person could still get value out of her workshop on tin nhắn kinh doanh.


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#4: To Share Industry-Related Updates

Keeping your audience informed on industry trends without being overly sales-focused is a much more natural way lớn build trusted followers on Facebook. People will start turning to lớn you as their go-to source lớn stay informed on industry news, và you’ll build a loyal and engaged following.

Take social truyền thông media management tool Hootsuite as a solid example. Hootsuite started a series called #HootLive where they broadcast the lathử nghiệm social media news Live sầu on their feed.


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Hootsuite’s #HootLive series shows their audience that they care about keeping them informed và sharing their knowledge, while being able to engage & answer their questions in real time.

#5: To Show Off Your Company Culture

Facebook Live sầu is the igiảm giá khuyến mãi opportunity to lớn show off the quality personalities & values behind your company, whether it be strolling around the office and showing off your space, interviewing employees, or sharing a sneak peek inkhổng lồ a company outing or sự kiện. Sharing your culture with your audience has so many long-term benefits whether it be for recruiting new hires, or getting new followers interested in your genuine br&.

At Wistia, we’ve found that sharing our culture with our audience has been one of the most beneficial ways khổng lồ grow the business và build brvà advocates. Below, check out how our social team is using Live sầu Video khổng lồ give our audience a sneak peek behind one of our video clip shoots. The comments really say it all.


This strategy worked particularly well because it was not only showing off our culture, but it’s also relevant lớn the product, và helps give video clip creators an inside look inkhổng lồ how we vày things at Wistia.

How Do I Get Started with Facebook Live?

Now that you’ve got some inspiration, it’s time lớn get the wheels turning with Facebook Live. The good news is that it’s quite simple khổng lồ create your first live video clip. All you need is a Mobile device or desktop computer that has a solid camera or webcam & microphone.

Here are 5 easy steps to get started:

Step #1: Select the “Live Video Button”

If you’re on a điện thoại device or going live from your Facebook profile rather than a Facebook company page, a small button will appear when drafting a post that says “Live sầu Video.” Select it to lớn get started!


PRO TIP: If you’re filming a recurring series like the examples above from Hootsuite và Sephora, try khổng lồ maintain an air of consistency. While you don’t necessarily need lớn wear the same outfit in every episode, use the same “set” và mix up your camera in the same place và distance away from the episode hosts in each post. It may also be worth looking into lớn purchasing an external microphone to improve sầu sound.

Step #4: Cliông chồng “Finish” Once Your Post is Done

Be aware of where the “finish” button is (at the bottom of the page) so you can give a proper sign-off.


16 Facebook Live sầu Best Practices

Aside from the obvious tips, like having a strong và dependable mạng internet connection, you may be curious how else you can phối your Facebook Live Clip on the path to lớn đoạn phim viewing success.

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Here are 16 easy tips khổng lồ improve your Facebook Live đoạn phim recording, leading lớn more eyes on your content.

#1: Face a Window!

Far too often I see these awful video clip recordings that are glaringly bright & hard khổng lồ focus on because the star of the đoạn phim has their bachồng to a window, like the image below. Yikes!

Facing a window will give you a beautiful source of natural light, và make you appear clear in your video frame. Just kiểm tra out the difference in the before & after photos below.


#4: Get Personal

The beauty of Facebook Live sầu is that it allows you to lớn tóm tắt your experiences in real time, và make a more human connection with your audience. Take this a step further by sharing some bits of your life to connect with your audience on a more personal cấp độ.

No, you don’t need khổng lồ give away your social security number or dive inlớn the details of your messy breakup, but nội dung something positive from your life, like the example from Plated below.

In this Facebook Live plated video Michelle, Plated’s Test Kitchen Manager, cooked a special recipe with her dad for Father’s Day.


This is such a nice way of sharing a part of Michelle’s world that a lot of her viewers can likely relate to, & seeing the connection between her & her father definitely evokes positive emotions from viewers.

#5: Smile, và Be Properly Caffeinated!

At Wistia, we film a LOT of videos in house, and one tip always provided by our Clip producers is lớn bring energy và speak with a smile. This is something critical to rethành viên when filming Facebook Live videos because you only have one take once you’re live!

Listening khổng lồ a monotone, unfriendly voice selling a hàng hóa will put everyone in the audience khổng lồ sleep. On the other h&, watching a đoạn Clip of an individual with an energetic and friendly demeanor will evoke positive feelings in your viewers và keep them hooked. Speak with a smile, wake up with some caffeine, and most importantly, be yourself.

#6: Embrace Small Mistakes

So you stuttered on a word multiple times? Or maybe you had one piece of hair that was sticking up the entire time? Perhaps you burnt a piece of toast on your Facebook Live cooking show?

With live sầu Clip, these mishaps are bound to lớn happen, and these things are actually what makes live đoạn phim so much fun. Rather than getting embarrassed and ending the đoạn phim mid-way through, embrace your mishaps. Make fun of your hair, và laugh at the fact that you’re a professional chef that always burns toast! This will add personality to your đoạn Clip, and also help your audience see that you’re a real human, with flaws, just lượt thích them!

#7: Ask Your Viewers lớn Interact

You’re likely aware that posts with more likes, comments, shares, và views are prioritized on the news feed. Facebook’s algorithms recognize popular nội dung, và actually make it even more popular without the advertiser needing lớn pay extra for more eyes.


Don’t be like this

Interaction on your videos also gives them a vote of authority, và provides new viewers with confidence that they’re not wasting their time on snooze-worthy content. To gain more interaction encourage it from your viewers! During the broadcast ask questions, and then ask your viewers lớn reply in the comments. Ask them khổng lồ like & nói qua the post. Perhaps even run a live sầu conchạy thử asking them lớn lượt thích, tóm tắt & comment on the post lớn be entered inlớn a không tính phí giveaway raffle.

#8: Have Someone Monitor Comments and Feed You Questions

With Facebook Live sầu it can be hard lớn host your Clip và reply to lớn comments at the same time, which is why you should have a colleague answering your comments in text khung, and prompting you to answer the most relevant questions during the actual broadcast.

“One of the most amazing opportunities Facebook Live sầu offers is the ability lớn engage with your followers,” says Christine Austin from IMPACT. “With reactions, comments, & viewer numbers shown in real-time, you can prompt responses by asking & answering questions in your broadcast.”

#9: call Out Your Commenters by Name

When answering questions over your broadcast make sure you call out the user by their first name. This helps build even more of a connection, & will make them feel special that you chose to answer their question live.

#10: Give an Actionable Sign-Off

The worst thing you can bởi is just casually push the finish button và then walk away. Rather, give a proper sign-off with an actual ending for next steps.

After the broadcast, what vì you want your viewers to lớn do? Subscribe to your live sầu video channel? Visit your Facebook page for a discount code? Share the recording on their page? Whatever it may be, be sure khổng lồ over your Facebook Live post with something actionable for your viewers khổng lồ do.

Here’s a great sign-off example from Refinery29 where they restate their names, thank viewers for tuning in, & encourage them to lớn check out their “very cool shoes” using the link at the bottom of the đoạn phim.


Typically, choosing a high-quality image of a person with minimal distractions is what will yield the best results to lớn get late viewers lớn clichồng play and tune inlớn your Facebook Live sầu recording. You can also upload an image with text overlay to lớn give sầu Facebook browsers an instant hint into what the video nội dung is about before they tune in.

#12: Sạc Your Post khổng lồ the Top of Your News Feed

Similar khổng lồ how you pin a tweet on Twitter, you can pin your live video clip khổng lồ the top of your newsfeed lớn get more traction. Take advantage of this lớn ensure it’s the first thing people see when visiting your page.

#13: Add Captions khổng lồ Your Video

I don’t know about you, but I often scroll through my Facebook news feed when loved ones around me are sleeping. Whether you"re around resting family members, in a loud setting like a bus or train stop, or just attempting not to disturb the people around you, viewing videos without sound is quite common nowadays. That’s where captions come in.

Not only that, but captions make your video more accessible khổng lồ a larger audience. Make sure khổng lồ add captions lớn your Facebook đoạn Clip by either generating them through Facebook or uploading your own SRT tệp tin.


There you’ll be able lớn see all of the same metrics you can from pre-recorded videos like minutes viewed, chất lượng viewers, Clip views, 10-second views, average % completed, number of reactions, comments, và shares. Facebook Live sầu videos also provide metrics around peak live sầu viewers, total views, average view time people reached, & demographics of who watched.

Using these metrics will allow you to lớn continue to lớn perfect your Facebook Live sầu đoạn Clip strategy going forward.

This guide should get you on the right path to Facebook Live streaming success! Feel không tính tiền to lớn leave sầu comments below if you have any other questions, tips, or advice you’d lượt thích lớn mô tả from your own live streaming experiences.

PS: For live sầu video tips on other social truyền thông media platforms, check out our blog posts on Instagram Live và YouTube Live sầu.