Create gmail ads

That’s why bloggers experiment with so many tools và strategies to lớn capture the tin nhắn address of their website visitors.

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But even without having the emails of your target audience, you can get a backdoor entry into their inboxes.

I am not talking about buying an gmail menu. That’s bad for your business.

Have you heard of Gmail Ads?

In September năm ngoái, Google integrated native Gmail Ads with your Google Ads toolbox & made it available to all advertisers.

So, guess what?

You can use Google’s smart targeting options lớn reach 1.2 billion monthly active Gmail users (as of 2018) who routinely kiểm tra their emails several times in a day.

You get to lớn measure reach, open rate, cliông chồng through rate (CTR), saves, forwards, và more – all at the price of your standard AdWords cost per cliông chồng.

Your targeted consumers will see a teaser of your ad in their inbox. And, by clicking on the teaser, they will see an expanded form of your ad (customizable for advertisers with many Google ad templates).

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It’s a custom HTML code format, allowing you khổng lồ create a richer ad experience by including videos, phone numbers, forms, and multiple link.

Every ad also has a “Save khổng lồ Inbox” liên kết, which allows the user to treat it like a regular email service with forwarding options.

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If you mix targeting properly, you can expect good engagement from users. This happens when these ads don’t take the user out of their inbox.


World First experimented with Gmails Ads. They saw a 181% higher registration conversion rate as well as a much higher level of engagement compared to lớn all of their sessions data.

Are you interested in launching your first Gmail Ads chiến dịch và achieving such stellar business results?

Then here are 4 essential steps that you need khổng lồ follow. 

Step #1 – The logistics: Name your campaign và mix your budget/bidding in the usual way

First off, you’ll need a Google Ads trương mục. You can sign up for không tính phí with your Google account.

If you’ve sầu launched a Google Ads campaign before, then this first step is the same.

Next, head over lớn Campaigns >> Display Network Only.

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You’ll see the screen below that asks you lớn name your chiến dịch, upload your settings, và enter the locations/languages that you want to target or exclude.

Unless you’ve got a well-planned strategy to lớn target users only on the Gmail phầm mềm, choose “All features” in the ‘Type’ field.

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Now, you’ll need to lớn set up your bidding strategy.

As I’ve sầu written before, automatic bidding is quite useful for saving your time. Rakuten Ichitía reduced campaign costs by 12%, increased his conversions by 12%, và increased the value of sales by 14%.

But, if you want higher ad viewability & lower CPA, it’s advisable khổng lồ switch to manual bidding. It will become more work-intensive but you’ll have sầu greater control over your bids.

For the budget & delivery, I would recommkết thúc that you start small. Choose ‘Individual budget’ và bid under $10 a day. Choose standard delivery to lớn conserve your budget.

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Next, you should go the extra mile & use ad extensions.

It’s not a guarantee that your location or phone number will appear, but, if they get picked up, you’ll improve your ad CTR.

Under Advanced settings, you need to lớn schedule the start date & end date of the ad. And, as you’ll want lớn split demo your ads, phối the ad delivery to ‘Rotate evenly’.

You can also choose to lớn mix the ad delivery lớn ‘Rotate indefinitely.’ By choosing this option, Google will keep rotating your ads (irrespective sầu of their performance) so that they get the same number of impressions. As you get sufficient data, you can stop the low performing ad(s).

Next up is Frequency capping. It’s the number of times that you want lớn limit your users seeing an ad.

I’ve sầu told you how testing a higher frequency isn’t a problem until you deliver value và keep rotating your ads. But, if you’re afraid of creeping out your customer, limit the number of impressions to 3 per day.

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Finally, it’s time to choose the targeting of your ad. The “Gmail placement,” is found by clicking on “Use a different targeting method.”

As you tìm kiếm for Gmail, you’ll get a danh mục. Add “mail.google.com” from the list that populates.

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Once you confirm the campaign, you’ll need khổng lồ jump to lớn the ad gallery to lớn thiết kế your ad. Let’s get cracking with the creatives in the next step.

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Step #2 – Design your ad’s creative sầu units: both collapsed và expanded versions

Inside Ad Gallery, navigate to lớn Gmail Ads.

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You’ll get the following four template options.

Gmail Image – This unit is essentially a big banner ad linking out lớn a landingpage. It’s great for branding purposes.Gmail Multiple Products – This ad unit is meant for advanced users. It allows you to display more than one sản phẩm, much like an eCommerce category page. You liên kết out each hàng hóa to a more detailed landingpage.

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For the sake of simplithành phố, I recommover that you khổng lồ start with either of the first two options – Gmail image or single sản phẩm.

Once you get comfortable, you can phối up these 4 ad formats, because different types of offers will fit better with different Gmail Ads.

Here’s the screen you’ll see, if you choose the Gmail image template.

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You’ll need lớn fill in the details in the left sidebar including your ad name, display URL, landingpage URL, advertiser name, your gmail subject line, & a description of your offer. Also, upload your company’s logo sản phẩm and the main image with a compelling CTA.

Google wants the landingpage URL & display URL to match the name in your advertiser field. Here are the other specific requirements (character limits and message contexts) of the different fields in your ad. Your ad also needs to lớn comply with all of the Google Ads policies mentioned here.

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The collapsed ad needs to entice the prospect khổng lồ read your full tin nhắn ad. Pull out your existing email marketing campaign reports to figure out what works well for your audience.

It’s incredibly important that you treat your email subject line with utmost care. It needs to lớn be succinct và should grab the attention of your prospect. Try offering discounts inside this teaser message.

Xem thêm: Quên Tên Tài Khoản Facebook, Hướng Dẫn Cách Tìm Username Facebook

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For the expanded ad, I suggest that you have sầu one prominent and persuasive CTA.

High-chất lượng media with balanced color schemes will get interest from your prospects. Also, keep refreshing your ad creatives, khổng lồ ensure that your ad does not grow stale.

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Remember to confirm that your ad is formatted for the smaller screen & loads quickly, because a vast majority of Gmail users access their accounts from their thiết bị di động device or Gmail tiện ích.

Don’t be satisfied with creating just one ad. You’ll need multiple ads with messages that are tailored for your audience at different stages of your conversion funnel, a user who is aware of your brvà offerings vs. one that has never heard about you or your products.

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If you’re using custom HTML & teasers, then you can use the creative sầu validation tool khổng lồ validate your creatives.

Once you’re comfortable with your ads, you can add them lớn a relevant ad group from the ‘Select an ad group’ button at the top.

Step #3 – Careful targeting will help you reach the right users. Here are some points khổng lồ help you come up with ideas…

Are you a seasoned Google Ads marketer?

Even then, don’t skip this section.

The targeting inside Gmail Ads works a bit differently than regular display network targeting. Let’s explore some possible Gmail Ads targeting options.

To start with, you target a user by their demographics, topics, và interests (not by the current email that the user is reading).

You can also use Google Ads Customer Match to lớn upload a Gmail address danh sách (at least 1,000 subscribers) of Gmail users & let your ad pop up in their inboxes.

Wordstream found Google Customer Match lớn have sầu a higher percentage of tin nhắn match rate from their customer các mục over Facebook Custom Audiences & Twitter Tailored Audience.

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You can also create a danh sách of Gmail address users that visit specific websites và possess long-term interests through custom affinity audience. You can even target your current customers by keying in your own domain name.

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You can also exclude certain từ khoá, site categories, and topics based on your chiến dịch.

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I also want to lớn introduce you to an intelligent tool, by Google, that will help you come up with more targeting ideas for popular websites, apps, & the like.

Log in to lớn your Google Ads tài khoản và navigate lớn Tools >> Display Planner.

You’ll need lớn type a competitor’s website in the landing page field. Then, move sầu to lớn the ‘Placements’ tab. You’ll get a menu of popular websites & apps that you can consider for your ad.

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Pro Tip: Resale works incredibly well for businesses because it’s based on the past browsing history of a user.

But, due to lớn personally identifiable information in gmail, rekinh doanh và “In Market Segments” are not available targets within Gmail Ads.

There’s a little triông xã lớn substitute resale, hone your targeting and conserve your budget – từ khoá targeting.

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For example, you can target the people that are your subscribers already.

You might have sent them emails (that kết thúc up in their Gmail inboxes) through automated drip campaigns and definitely used your br& name in them.

If you’ve got an average email opening rate, then more than 50% of your subscribers won’t interact with your emails.

But, they are already familiar with your br&. So, targeting them will help in increasing your CTR as well as your quality score while lowering your CPC.

Similarly, you can also target your competitors’ br& terms.

Overall, rethành viên that display từ khóa targeting is a broad match. Start with a group of generic từ khoá và analyze your results before narrowing your targeting.

Step #4 – Analyze your reports khổng lồ traông chồng the health of your campaign

The most basic metric that you can use for judging your campaign performance is the open rate.

But that alone won’t give you insight inkhổng lồ whether or not prospects like your ad và whether or not they interact with it after opening it.

Three additional metrics that you can pull up from your Google Ads reporting interface are forwards, saves, và clicks to lớn trang web. You’ll need lớn customize your column to lớn include them.

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Gmail clicks lớn your trang web is helpful, if you ultimately ayên ổn for conversions you’re driving from Gmail Ads.Gmail saves indicates the number of users who found your ad relevant và good enough lớn keep in their inbox.Gmail forwards indicate that your ad was so amusing for the user that he took the effort khổng lồ forward it.

Let’s also look at the other metrics in your report.

The cost per cliông xã (CPC) and (click-through-rate) CTR are the measure of clicks lớn expvà your ad – not clicks khổng lồ your trang web. So, don’t get stressed if you see low numbers.For finding clicks to your trang web CTR: divide the Gmail Clicks to lớn Website by your normal clicks.

Generally, Gmail Ads are recommended for branding và advertising purposes. But Growth Everywhere tested them to lớn get conversions at 1.27% with CPA numbers as low as $6.52.

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Additionally, you can track your time on site, bounce rate, và pages per session of your visitors from Gmail Ads inside Google Analytics. World First monitored all of these metrics to lớn understand their màn chơi of brand engagement.

Conclusion

Gmail Ads can act as a superb growth channel for your business.

If you want help with how you can integrate them with your company’s advertising efforts, then you can directly get in touch with the Google Ads Support Team.

You’ll need to chạy thử these ads to see if they suit your brand’s awareness or conversion efforts.

Currently, they are less popular và have sầu lower CPCs. Make your move before your competition starts using them.

Xem thêm: 800+ Mã Giảm Giá Tiki Tháng 5/2021, Building Ma'Tiki

Have sầu you tried Gmail ads to lớn exp& your brand’s reach? I would love sầu khổng lồ hear your results in the comments below.


Chuyên mục: SEO