Google webmasters

Google provides a free tool called Google Search Console that provides a ton of detailed information about your site’s performance, security issues, errors, and more.

How does it work? That’s what we’re going to lớn cover today.

What is Google Search Console?

Google Search Console is a suite of tools from Google that helps you track your site’s performance, find issues, and help your site rank higher in Google. It is a powerful, but complex, tool.

Bachồng in 2010, we wrote a thorough beginner’s guide khổng lồ Google Webmaster Tools. Since then, there have been significant changes to Google Webmaster Tools, including a rebranding as Google Search Console.

We’ve updated this guide lớn include how khổng lồ mix up Google Search Console, what data you’ll find about your trang web, important data you might have forgotten about, & how to continually monitor for any issues that might affect your search engine rankings.

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How lớn Set Up Google Search Console

If you haven’t already, the first thing you will need lớn vì is phối up your website with Google Search Console.

To do this, visit the Search Console trang web, sign in with your Google Account – preferably the one you are already using for Google Analytics.

Cliông chồng the Add Property button in the upper left corner, and you’ll see this dialogue box:

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Select the URL prefix, as it gives you more options for verification.

Next, you will have to lớn verify this site as yours.

Previously, this involved having lớn embed code into your trang web header or upload an HTML file khổng lồ your web VPS.

Now, if you already have Google Analytics, it will automatically verify your site for you and you will see this:

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If this doesn’t work for you, use one of these other options for verification.

Once your site is verified, you will want khổng lồ submit a sitemaps if you have sầu one available.

This is a simple XML file that will tell Google Search Console what pages you have sầu on your website

If you have sầu one already, you can usually find it by typing in http://yourdomain name.com/sitemap.xml to see it in your browser.

To create a sitemaps if you don’t already have sầu one, you can use online tools lượt thích XML Sitemaps.

If you are running a trang web on your own domain using WordPress, you can install the Google XML Sitemaps plugin.

Once you have activated the plugin, look under your Settings in the WordPress dashboard & clichồng on XML-Sitemaps.

The plugin should have already generated your sitemap, so there’s nothing else you have sầu khổng lồ vì.

You’ll find your URL at the very top of the page:

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Copy the links address và head back over lớn Google Search console, then paste it under “Add a new site map” in GSC.

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It may take a few days for Search Console khổng lồ start pulling information about your website.

Be sure khổng lồ wait a bit, then keep reading to lớn find out what else you can learn from Google Search Console!

What Data Can You Pull From Google Search Console?

Once you’ve added & verified your trang web, you’ll be able to see tons of information about your site performance in GSC.

Rethành viên, this is a powerful tool; these are only the highlights of new types of data and the important data you should rethành viên khổng lồ check on occasionally.

Google Search Console Overview

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When you visit your trang web in GSC, you will first see your Overview.

This is an overview of the important data within Google Search Console. You can visit specific areas such as your Crawl Errors, Search Analytics, & Sitemaps from this screen by clicking on the applicable liên kết.

You can also navigate to lớn these areas using the menu in the left sidebar.

Search Results

In the left sidebar, you’ll see is Search Results.

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This section gives you an overview of how your site appears in the kết quả trả về, including total clicks, impressions, position, click-through rate, và what queries your site shows up for.

The filters at the top allow you to lớn sort data based on location, date, type of tìm kiếm, và much more. This data is crucial lớn understanding the impact of your SEO efforts.

Index Coverage Report

This report gives you data about the URLs that Google has tried lớn index on your selected property & any problems Google has had.

As Googlebot crawls the Internet, it processes each page it comes across lớn compile an index of every word it sees on every page.

It also looks at nội dung tags and attributes lượt thích your Titles or alternative text texts.

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This graph shows a breakdown of the URLs on your site that have sầu been indexed by Google and can thus appear in search results.

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As you add and remove pages, this graph will change with you.

Don’t worry too much if you have sầu a smaller number of indexed pages than you think you should. Googlebot filters out the URLs it sees as a duplicate, non-canonical, or those with a no index meta tag.

You’ll also notice a number of URLs that have sầu been disallowed from crawling by your robots.txt tệp tin.

And you can also kiểm tra on how many URLs you’ve sầu removed with the Removal Tool. This will most likely always be a low value.

Sitemaps

I mentioned sitemaps earlier, so I’ll cover this again in brief.

In GSC under “Sitemaps,” you will see information about your sitemap, including if you have sầu one and when it was last updated.

If you notice the last date your sitemap was downloaded is not recent, you might want khổng lồ submit your sitemap to lớn refresh the number of URLs submitted.

Otherwise, this helps you keep traông xã of how Google is reading your sitebản đồ & whether or not all of your pages are viewed as you want them to lớn be.

Removals

If for some reason you need khổng lồ temporarily bloông chồng a page from Google’s tìm kiếm results, head to lớn removals.

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You can hide a page for approximately 90 days before this wears off.

If you want to lớn permanently remove sầu a page from Google’s crawling, you’ll have sầu khổng lồ vì chưng it on your actual website.

Core Website Vitals

Core website vitals are a phối of metrics that impact your search ranking. They include speed, usability, and visual stability. These are now ranking signals, so you’ll want khổng lồ pay attention khổng lồ them.

Accelerated sản phẩm điện thoại Pages (AMP)

Accelerated thiết bị di động Pages is an open-source initiative sầu designed khổng lồ provide fast-loading thiết bị di động websites that work with slow connection speeds.

You can go here to get started creating your first page if you haven’t got one already.

You’ll be given a boilerplate piece of coding that you can customize khổng lồ your site.

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To view pages in GSC, head khổng lồ Enhancements > AMPhường.

Links khổng lồ Your Site

Curious about your backlinks?

GSC shows you the domains that liên kết lớn you the most as well as the pages on your trang web with the most links. Scroll down in the left side bar until you see “link.” Clichồng and you’ll see a full report of liên kết khổng lồ your site:

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This is probably the most comprehensive listing of your backlinks (và internal links!) that you will find, for không lấy phí at least.

It’s a powerful tool to lớn know where your content is being leveraged around the website, & what performs best in Google’s eyes.

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Manual Actions

The Manual Actions tab is where you can find out if any of your pages are not compliant with Google’s webmaster quality guidelines.


Chuyên mục: SEO