Google tag assistant

More people than ever before are purchasing goods and services online, bringing new opportunities for businesses khổng lồ reach a growing base of customers. At the same time, restrictions around cookies and identifiers are changing the ways businesses understvà the customer journey. We’ve heard from businesses that they need new, easy-to-use solutions lớn keep pace with these industry changes, especially solutions that will continue lớn provide critical insights on campaign performance, while maintaining user privacy.

At Google Marketing Livestream, we shared our belief that it’s possible to lớn improve sầu privacy while still delivering business results and highlighted a few solutions that help. For example, Consent Mode lets advertisers customize how Google tags behave before và after users make their consent decisions. Consent Mode also informs conversion modeling to lớn help bridge any measurement gaps that may occur due khổng lồ cookie consent choices.

Our customers have sầu shared with us that they would lượt thích simpler ways lớn ensure that all tags on their websites respect cookie consent choices. To make this process easier, we’re unveiling a new consent experience in Tag Manager. Starting today, users of Tag Manager và Tag Manager 360 will be able to directly integrate with Consent Mode & easily incorporate user consent inkhổng lồ the behavior of all tags on their website.

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If your business operates in a region that requires you to collect user consent for certain operations, lượt thích the European Economic Area or the United Kingdom, you may need a consent management solution. And if you’re using Tag Manager to lớn manage all the tags on your site, you’ll need to lớn integrate Tag Manager with the consent management solution you’ve selected. But integrating these two can be complicated and require changes khổng lồ trang web code.

We’re making it possible khổng lồ remove that integration step altogether. Starting today, consent management solutions can build tag templates directly into the Community Template Gallery using a new mix of sandboxed JavaScript APIs that will work with Consent Mode. We’re also introducing a new trigger type, Consent Initialization, which enables tags that require user consent choice khổng lồ fire before all other tags.

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Let’s say you’re a clothing retailer operating in the United Kingdom. You’ve decided to lớn work with a consent management solution to lớn display a consent banner khổng lồ your customers và want khổng lồ integrate it with your Tag Manager account. If your consent management solution has a tag template available in the Community Template Gallery, you can now add it lớn your container. With the Consent Initialization trigger, this tag will deploy your consent banner as soon as someone lands on your website. This enables you lớn collect a user’s consent choice before other tags in your container load.

Last year we announced that tags for Google advertising and analytics products will respect consent choices for ads cookies and analytics cookies when Consent Mode is in use. But to control how other third-tiệc ngọt tags behave sầu for these and other types of user consent, many businesses have sầu turned khổng lồ a custom tag setup in Tag Manager, which can be difficult to implement & manage.

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Now in Tag Manager, you’ll be able khổng lồ see and customize each tag’s consent settings. You can see which types of consent each tag requires. For example, a specific tag may already be adjusting its behavior based on user consent for ads cookies. And you can specify whether any additional types of consent are necessary for the tag to fire, lượt thích requiring consent for analytics cookies. We’re introducing new consent types into Tag Manager as well. These consent types correspond khổng lồ options you might include in your consent management solution. If a user does not give consent to lớn the specific consent types you’ve sầu selected for the tag, the tag will not run.


Many consent management platforms are already compatible with the ad storage và analytics storage settings. You can see a full menu in our Help Center.

For a complete view of the consent settings across all the tags in your container, you can now enable a new Consent Overview from your container settings. Once enabled, this overview will be available from the Tags screen. From here you can also manage consent settings in bulk, like adding a personalization storage consent type khổng lồ multiple tags at once.


All of these capabilities are available in beta in all Tag Manager & Tag Manager 360 accounts today. These updates will help you preserve sầu online measurement while respecting user consent choices. Stay tuned for more information on other privacy-safe measurement solutions that we announced today.

Measure conversions while respecting user consent choices

Consent Mode offers advertisers more flexibility in how they use Google tags alongside their user consent tools. Consent Mode introduces ...

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