Google Trends

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Google Trends isn’t your average SEO tool. For those of us in ecommerce and dropshipping, it’s pretty handy at letting you know the seasonal trends of certain products – or your niche. You can even use it to lớn edge out competitors by monitoring their positions. In this article, we’ll cốt truyện how lớn monitor everything from YouTube stats lớn the Google Trends compare feature. But most importantly, we’ll cốt truyện how lớn use Google Trends lớn maximize your business. So, let’s get down khổng lồ it.

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How to lớn Use Google Trends: 10 Features for EntrepreneursConclusion
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What Is Google Trends?

Google Trends is trends search feature that shows the popularity of a search term in Google. You can view whether a trover is on the rise or declining. You can also find demographic insights, related topics, & related queries lớn help you better underst& the Google trends.

How lớn Use Google Trends: 10 Features for Entrepreneurs

1. Using Google Trends lớn Find Niches

Google Trends is a great tool khổng lồ find a skyrocketing nibịt. Whenever looking for a new niche, you’ll want lớn make sure you change your range from “Past 12 months” lớn “2004-present.” Doing this helps you see clearly whether the search volume is increasing or declining. But it also allows you lớn see seasonal trends in one clear-cut shot.

Here’s an example of a skyrocketing hàng hóa in Google Trends: posture corrector.

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You can see quite clearly that over the past several months there’s been skyrocketing growth. In January we saw a sudden peak with a slight dip in February. However, that doesn’t mean you can’t still capitalize on sales. So this trending product would need to be monitored for a while longer.

Here’s an example of a stable niđậy in Google Trends: men’s fashion.

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You can clearly see in the graph that there are slight dips. However, for the most part, the tìm kiếm volume for this nibịt is pretty stable. Over the span of several years you’ll see some slight dips or increases, which is normal. But for the most part, Google Trends shows that men’s fashion is a pretty stable nibịt. You might be wondering what the dips & increases mean. Those show you the seasonal trends of the searches. October through December sees an increase in searches with a decline starting in January. That doesn’t mean you don’t want lớn start a men’s fashion store in January, it just means you might see a lower amount of website traffic at that time of year.

Wondering what a fad looks lượt thích on Google Trends? Well, you might want lớn check out this data on fidget spinners.

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There were virtually zero searches for “fidget spinners” until February 2017. Three months later in May, the product hit its peak. It’s pretty clear that there was a drastic and sharp increase in attention in those first few months. However, the sharp decline following the peak shows that this is no longer a good business idea khổng lồ consider starting.

2. Find Relevant Product Categories in Related Topics

Say you’ve sầu created a niche store focusing on nhái eyelashes. After owning your nibịt, you might be interested in expanding into lớn other verticals. So instead of only selling kém chất lượng eyelashes on your store, you want to lớn sell other product categories that people may also be interested in.

After typing “fake eyelashes” inkhổng lồ Google Trends, scroll down to the bottom where you’ll find “Related topics.”

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What’s interesting is that two of the examples, “Nail” và “Eye shadow,” are a bit unrelated to lớn fake eyelashes but could make sense as hàng hóa categories on your store. A person who searches for or wears giả eyelashes is likely also interested in nail products or eye shadow. So if you’re looking to expvà the sản phẩm collections on your store, checking out the related topics might be helpful. As for the adhesive, that sản phẩm could also be sold on your store, as most kém chất lượng eyelashes require eyelash glue.

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Keep in mind that as you scroll through some of the related topics, you might find some don’t make sense for your business. For example, Klặng Kardashian is listed as a Google Trends related topic for giả eyelashes. But hey, you could always write a blog post about Kyên ổn Kardashian’s eyelashes.

3. Using Google Trends for Keyword Research

Now say you’re selling women’s blouses on your store. Google Trends shows that searches for this is trending upward, which is a good sign. But now you want lớn figure out which keywords to go after, how to name your hàng hóa categories, & how khổng lồ optimize a blog post on the topic of women’s blouses. A little trichồng you can do is take a quiông chồng look at “Related queries,” which is on the right side of “Related topics” section we just talked about.

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Throughout the 25 queries, you can consistently see a callout lớn color. In the graphic above you see two listings for the color blachồng. On other pages, you’ll find trắng, xanh, pink, và green. For these examples, you might choose lớn create a hàng hóa category based on color such as “black blouses.” However, you can also include those keywords in your sản phẩm page and in the name of the sản phẩm. “Women’s shirts” or “blouses for women” could also be listed as a sản phẩm category since they have sầu tìm kiếm volume and make sense for this clothing type.

4. Promote Your Store Around Seasonal Trends

Seasonal trends play an important role in the success of your business. Throughout the year there’ll be peaks & dips that will impact your monthly sales. During peak season, competition và sales will increase in full force. During the dips, you might start selling seasonal products. Let’s break this down with a “summer” product: padded bikinis.

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What’s interesting is that the data shows us that padded bikinis aren’t just for summer but for winter, too. The first peak of the year starts in January & it continues lớn climb until June. Then there’s a drastic dip in November. Now, say it’s November and you decide to start a swimwear store, you might be feeling pretty discouraged about that dip. But that’s actually a great time lớn get started. It gives you a couple months to lớn build your swimwear business so that when January rolls around you’re ready lớn go!

Now you might be wondering what khổng lồ sell during the off season. Think of products that naturally complement the products on your store but would be a good match for the off season. Since swimwear is often sold by lingerie brands, selling pajamas might be area lớn focus on during the winter months. Let’s take a look:

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Between September to December, pajamas hit their peak, making it the ikhuyến mãi sản phẩm to sell during the bikini off season by filling in the seasonal gaps.

5. Using Google Trends for Content Freshness

Content sale is helping top online retailers own more traffic khổng lồ increase brand awareness & to get more customers than ever before. So creating blog nội dung for your trang web can help grow your business. One way to lớn drive sầu sudden spikes in tìm kiếm traffic is lớn vị “nội dung freshness.” What’s that? It’s when you remove sầu outdated content, add fresh new details, and republish the content on your blog.

How does Google Trends fit inlớn this? Let’s examine seasonality again but for a different purpose. Say you own a cycling store, you might have sầu an article on your blog for the từ khoá “how to lớn fix a xe đạp.” Throw in those từ khóa inkhổng lồ Google Trends and it’ll look like this:

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What this shows is that peak season for this tìm kiếm tends lớn happen in June and July each year. Now, of course you need khổng lồ vì chưng nội dung freshness whenever you start khổng lồ thua kém your position in Google. That’s a given. But if you want lớn step up your game, you can also coordinate your nội dung freshness around the tìm kiếm term’s peak season. So if you’re that cycling store owner, you might update your “how lớn fix a xe đạp post” at the over of May. And by doing that, you’ll skyrocket to lớn the top of tìm kiếm results for that từ khóa. Do this strategy on your top performing SEO articles, & you’ll grow your website traffic in no time.

6. Create Content About Current Trends

On the homepage of Google Trends, you’ll find a section for trending searches. Trending searches are the hotdemo topics of the moment. You can browse daily trending searches, realtime search trends, và search by country.

While most of the trending searches are regarding celebrity news, you will find some buzz-worthy stories that tie inkhổng lồ certain niches. For example, on February 27, 2019, the most searched daily trkết thúc was regarding the “Momo Challenge,” which amassed over 5 million searches. You can see từ khoá such as “kids” và “parents” in the “Related news” section. If you own an online store that targets parents of young children, you could’ve sầu written a newsworthy article on the topic on your blog.  

Right now, the second most popular daily trkết thúc in the UK is about Tesla. If you own an automotive accessories store (và target customers in the United Kingdom), you might choose lớn cover car news about top automotive manufacturers. Why? Because people who are interested in automotive news might be interested in buying your automotive accessories. And by bringing relevant audiences back to your trang web, you increase the effectiveness of retargeting ads.

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By occasionally covering newsworthy stories on your store’s blog, you can drive sầu high volumes of traffic back to your trang web. You can also jump on trending hashtags on Twitter lớn nói qua your newsworthy article to get more Twitter followers & social truyền thông engagement.

7. Find Nibịt Topics by Region

One of the most interesting elements of Google Trends is how you can find niche topics by region. When it comes khổng lồ advertising, we often target an audience based on their country. There are 325 million people in the United States alone. Surely the audience in Thành Phố New York isn’t the same as the audience in Louisiana. So let’s break down what these two states think about gold earrings.

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In Louisiamãng cầu, interest in gold earrings isn’t very high. In November 2004, there was a sharp increase in search volume, but that màn chơi of interest has yet lớn return.

Now, let’s take a look at New York’s tìm kiếm interest on Google Trends.

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Right now, the tìm kiếm volume for “gold earrings” is on the rise in New York. So what does this mean? Well, if you create an ad for a pair of gold earrings that you’re selling, you’re better off targeting individual states lượt thích Thủ đô New York. Since there’s growing interest there, you’ll be able lớn capitalize on some sales whether you promote it on Facebook or via Google Adwords. You can cross-reference all the states lớn determine which states have been seeing the trkết thúc rise. That way, you increase your chances of landing sales without wasting money by targeting places where interest is lagging.

8. Monitor Competitors’ Positions with Google Trends Compare

On Google Trends, you can even monitor your competitors and see how well they’re performing against your br&. With the Captain Marvel movie out, let’s vì a Marvel Comics vs. DC Comics comparison to lớn see how the brands have been performing over the years.

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What’s interesting here is that in 2004, the two brands were performing at about the same cấp độ, with Marvel having a slight advantage. However, after 2013, we see the clear rise of Marvel coming out on top.

With this feature, you can compare up khổng lồ five sầu tìm kiếm terms or competitors. As your brand gains a bigger tìm kiếm audience, you can use Google Trends compare lớn ensure that you’re always a step ahead of competitors. And if you find that certain competitors are growing a faster rate than you, you know khổng lồ start analyzing their kinh doanh channels lớn understvà how you can improve sầu.

9. Google Trends YouTube

While Google Trends is typically used to improve sầu your website’s performance, you can also use it lớn improve your reach in social truyền thông media as well – in particular, YouTube. After heading lớn YouTube & looking for “fashion” videos, we noticed that the top videos used the từ khoá “fashion trends 2019.” So, let’s plug that into Google Trends and see what we get.

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In January, this search term skyrocketed in interest. Of course, the year added khổng lồ the từ khóa will make it a popular tìm kiếm term at the beginning of the year. However, after going bachồng to lớn YouTube và looking up “fashion trends 2019” in the search bar, we noticed something interesting. Let’s take a look:

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Each of the top videos were published in 2019. Why’s this interesting? Because often times, vloggers (and bloggers, too) create nội dung prior lớn the new year so they can get a head start on traffic. But we find in the top results is that 2019 content ranks quite well when it’s published in 2019.

So, if you plan lớn create a Clip centered around fashion trends in 2019, your best bet is khổng lồ publish the video sometime in January to lớn capitalize on the data you’d find in Google Trends.

But let’s rewind a second. Since we won’t know what the data is for the rest of 2019, let’s take a look at the data for “fashion trends 2018” so we can know what to lớn expect over the next year.

So, we see that at the over of 2017, Youtube users start browsing the từ khoá “fashion trends 2018.” And then we see that January spike that we saw in our 2019 image. But what’s interesting is that there are more spikes in March and September – right before summer, and right before winter.

How can you capitalize on traffic during those periods? Well, if you have sầu an email danh sách, you might decide to lớn send an email during March & September lớn boost your video’s popularity again. Google will see that you’re promoting your older đoạn phim content và will likely reward you with a higher position for your Clip so you can get even more views to lớn it. You can also use this strategy if you find that the views on popular evergreen videos are declining too.

10. Google Trends Google Shopping

You can also use Google Trends khổng lồ help you determine the best time lớn create Google Shopping ads. Say you’re a fashion retailer trying khổng lồ promote a brand new Trắng dress on your store. By taking a look at Google Trends’ Google Shopping feature you can determine the best months for your ads. Let’s take a look at the data below:

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Between February and June, there are high volumes of searches for White dresses in Google Shopping. Despite a small dip in August, the next two months, September & October, see a rise in Google Shopping searches. So, if you’re a retailer, you might start selling & promoting your Trắng dresses between February và June và September and October. Well, provided that you’re selling to an American audience. You’ll need to kiểm tra the data for other countries if you plan lớn target outside the U.S.

How khổng lồ Use Google Trends According to lớn Three Marketers

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Jeff Moriarty of Mothers Family Rings shares, “One thing we didn’t think about when we first started using Google Trends was looking at different countries. Our company sells high-over mother’s jewelry & we always kept an eye on trends around that time for the United States. But then we realized looking at other countries, Mother’s Day was on totally different dates than in the US. This opened us up khổng lồ creating different promotions throughout the year for different countries. And it was all because of the data within Google Trends.”

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Allison Schmidt, Marketing Manager of Get Online NOLA, says, “Although Google Trends isn’t our first step in choosing a từ khoá, it’s super helpful in choosing the right keywords! Once you have sầu a good idea of what your topic is, or otherwise what you’re looking for, Google Trends can help you find out the exact right way lớn phrase it. It helps you find regional differences in phrase preference, as well as keyword that are just starting khổng lồ become popular. We tend to search the keywords we’re thinking of first và take a look at the breakout keywords section. Then we thử nghiệm the popularity of different related phrases all at the same time lớn see how they compare (think soda vs. pop vs. coke).

 

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Cassidy Barney, SEO Manager of Epic Marketing, tells us, “I like khổng lồ use Google Trends for competitor analysis, or br& interest over time. After putting in a single keywords, you can add up lớn four more for comparison. Breaking down further, you can choose a specific region/state, timeframe, and category. These results go bachồng to 2004 & give you a variety of detail inlớn yours & your competitors interest over time as well as LSI keyphrases to work with.”

Conclusion

From helping you plan ahead of seasonal trends lớn finding a rapidly growing niđậy, Google Trends can give you insights that will make your business a success. You’ll be able khổng lồ find complementary verticals khổng lồ expvà your catalog và skyrocket your blog traffic by updating popular SEO posts just in time for peak season. By applying some of the Google Trends tips in this article, you’ll be a step ahead of the competition. This is your time khổng lồ dominate, go get it!