Graph search của facebook

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Facebook in January trumpeted Graph Search as the social network’s “third pillar” (pillars one và two are Timeline và News Feed), which sounds very impressive sầu và important, but few people have been able lớn experiment with the tool until now. Last week, the beta of Graph Search finally began rolling out to U.S. users, which means you too can try out the seven-month-old feature. Good news: It’s not just for being a creeper. Bad news: Its usefulness is limited. For now.

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What’s Graph Search good for, anyway?

Graph Search seems lượt thích a great idea in theory. Facebook has collected billions, maybe trillions of pieces of data about its users over the last nine years, & making that data searchable is a natural move.

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Facebook will help you refine your tìm kiếm, but its guesses are hit or miss.

Graph Search isn’t turned on automatically, so your first step is activating the new feature in the search bar. Facebook will walk you through it. Once Graph Search is on, Facebook prompts you to lớn “tìm kiếm for people, places, and things.” Start typing. Graph Search is supposed to recognize natural language and try lớn guess what you’re looking for, though that feature is hit or miss at the moment. You’ll quickly learn the phrases that will help you get to lớn some sort of result: “Friends who listen lớn Daft Punk và live in San Francisco” or “Friends of my friends who work at TechHive.” It’s not exactly a conversational way khổng lồ tìm kiếm.

Right now, Graph Search is another in a long line of Facebook features designed to lớn suông xã up your time & productivity. Case in point: photos. A search for photos of my friends who live in San Francisteo turns up hundreds of photos dating back years, some of which have sầu been removed from my friends’ Timelines but remain easily viewable thanks to Graph Search. This feature can be useful: I searched for photos of my friends who visited Hawaii, because I just returned from a trip khổng lồ Oahu & wanted khổng lồ see their photos of the islands. But it also gives you the ability khổng lồ search for incriminating photos of your ex, or for others lớn find terrible photos of you. Dislượt thích.

Better results

In a promotional video, Facebook hypes Graph Search as a great way to find a dentist when you move sầu lớn a new đô thị. I highly doubt many people are checking in at their dentist’s office or liking their dentist’s page on Facebook. (If their dentist even has a page on Facebook.) This is what Yelp is for. Facebook could add a Yelp-like review element so your friends could offer recommendations for specific dentists. If you’re looking for a new restaurant, your friends could offer Facebook tips on dishes to order that would turn up in a search for “food my friends in San Francisco recommover.” That would be much more useful.

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You can find new people to friover by searching by đô thị or relationship status.

Facebook is also pushing Graph Search as a way to lớn meet new people—you can search for people in your city in a specific age range with certain interests—but most of us use Facebook to connect with people we already know. Would you accept a friend request from a stranger just because you happen to live sầu in the same thành phố & you both lượt thích khổng lồ ride bikes?

Graph Search is still in beta, and Facebook has indicated that the sản phẩm will change over the years. If the results improve sầu, Facebook’s tìm kiếm could become a powerful engine. Graph Search isn’t yet available for mobile, a slight that doesn’t really fit in with Facebook’s smartphone thrust. Every feature should be designed with thiết bị di động in mind.

Privacy settings: Pay attention

As is usually the case with Facebook, privacy concerns with Graph Search are huge. The engine dives deeply inlớn the information you’ve posted on Facebook over the years. It also pulls from photos your friends have sầu tagged you in and status updates that mention you: basically, anything that has your name on it is fair game in Graph Search’s crawl. There’s no opting out.

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This is your Facebook Activity Log. Embrace it.

You’re going to want khổng lồ drop what you’re doing right now và open up your Facebook privacy settings. Under “who can see my stuff?” is your activity log. Here we go: Start looking at what you’ve sầu posted, posts you’re tagged in, photos, likes, comments, and more. If you don’t like what you see, start deleting.

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Do a couple of chạy thử runs in the new tìm kiếm bar lớn see what information Graph Search finds about you. Unflattering five-year-old photos you hid from your timeline but didn’t untag? Yeah, Graph Search finds those. Untag, untag, và untag some more.

Clean up your likes, too. If you once gave sầu the thumbs up khổng lồ a controversial political cause or an embarrassing musician, Graph Search will find it. Do you really want to turn up in a search result for “friends of my friends who lượt thích One Direction?” Do you?!

Graph Search’s potential to humiliate users is a bit unsettling, even though everyone offers up information willingly. We never expected our lives to lớn become searchable, our friendships khổng lồ become data points. But, like all Facebook changes, Graph Search is here to stay. Get used khổng lồ it, or delete your account for two days to prodemo & reactivate when you miss wasting hours searching for “friends of my friends who live sầu in Paris.” (I’m a little bitter at how many results this search turned up, by the way.)


Chuyên mục: Marketing
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