Keyword rank checker: check google rankings for a website

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You may have sầu heard keyword are an essential part of any SEO strategy: they are. Without the right từ khoá on your site, people won’t find you while searching the website.

But there’s a lot more to lớn keywords strategy than figuring out what people are searching for. It means choosing the right keyword for your business, determining which ones you’ll be able to rank for, và a whole lot more.

If you’re an SEO newbie, understanding từ khoá strategy can be overwhelming. But in this ultimate guide to lớn từ khóa, I’ll give sầu you all the info you need khổng lồ get started.

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What Are Keywords?

Keywords are what people type inkhổng lồ a tìm kiếm engine when they’re looking for something online. The term “keyword” is kind of misleading because a từ khóa doesn’t have lớn be just one word. For example, if I’m looking for a new Chinese restaurant to lớn try out, I might type in:

Chinese restaurants near mebest Chinese restaurants in ChicagoChinese restaurant recommendations

Each of those phrases is a keywords. Of course, if you own a Chinese restaurant, you might want to lớn figure out how to lớn get your website khổng lồ the top of the search engine results page (SERP) when someone types those in. This is where a từ khoá strategy comes in.

What Are Some Affordable and Free Keyword Tools?

We’ve sầu already talked about how khổng lồ use Ubersuggest, but there are lots of other keyword retìm kiếm tools. Here are a few of the best ones:

Google AdWords: A Good Free Option

Google’s Keyword Planner gives you tìm kiếm volume và competition feedbachồng for different keyword. It’s không lấy phí to lớn use, although you’ll have khổng lồ jump through a few hoops khổng lồ access it without creating a Google ad chiến dịch, such as clicking “switch lớn expert.” Here’s what you get when you search for “SEO consulting:”

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As you can see, you get some info about the search volume, the amount of competition, & what people are paying for the từ khoá on Google AdWords. Besides the Keyword Planner, you should also check out Google’s other không lấy phí tools lượt thích Google Trends, Search Console, & Google Analytics when building your SEO strategy.

Ubersuggest

My SEO dashboard tool Ubersuggest has a không lấy phí trương mục cấp độ & gives you access lớn most of the keyword data we offer. I go into lớn detail inlớn how to lớn look for keyword on Ubersuggest below.

Moz & SEMrush: More Detailed Info và a “Freemium” Model

There are also paid keyword tools you can use, lượt thích Moz, SEMrush, and AHrefs. These tools are more expensive than Ubersuggest, but Moz offers a limited miễn phí version.

Both Moz và SEMRush have không tính phí trial periods. Here’s what Moz’s keywords tool, Keyword Explorer, looks lượt thích after you’ve sầu typed in SEO tools:

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Like Ubersuggest, Moz’s tool gives you a danh sách of suggested keyword and currently ranking nội dung. You also have sầu a range for the monthly tìm kiếm volume, a “difficulty” score from 0-100, information on the organic click-through rate (how many people are clicking on the non-advertising results), and a “priority” score from 0-100.

The priority score is a combination of all the other metrics & is the most crucial score. A high priority score means you’re likely lớn be able to rank on this từ khóa.

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How To Select Keywords for a Website

Step One: nhận xét the Pages on Your Website

Before doing any keywords retìm kiếm, you need lớn look at all the pages on your trang web. Put relevant keywords on most of the critical pages on the site. Later, I’ll talk about where you should insert the keywords on each page. Most websites have sầu a similar structure: homepage, “About Us” page, contact page, etc.

If you have sầu a large site, consider making a spreadsheet listing all the different pages so you can keep traông chồng of what you’ve sầu improved. If your trang web has a blog, you shouldn’t write blog posts và optimize them for từ khoá later.

Instead, vì chưng it the other way around: use từ khoá retìm kiếm tools to lớn give you ideas for new blog post topics. But if you already have blog posts on your site that aren’t từ khoá optimized, you can & should go bachồng khổng lồ optimize them.

Step Two: Choose a Keyword Research Tool

The next step is to lớn choose a từ khoá research tool. Keyword retìm kiếm tools give you useful data lớn help you choose the best keywords.

In the next section of this article, I’ll talk more about some of the keywords research tools out there. For now, I’ll give you some examples using my tool, Ubersuggest.

Step Three: Research Your Keywords

Brainstorm a few từ khóa that are relevant to your hàng hóa or service. If you’re optimizing blog posts, think of some that are relevant lớn the topic of the post you’re looking at. Then, enter the từ khoá into lớn your keywords tool, and choose the language and region you’re interested in.

Here’s what you’ll get after you hit the “Search” button:

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Step Four: Look at the Metrics

Next, you need to interpret the data your từ khoá tool gives you. The “tìm kiếm volume” is the average number of searches per month for your keyword:

“SEO difficulty” và “paid difficulty” scores range from 0-100. Lower scores mean the từ khoá is easier lớn rank for, while higher ones mean it’s more difficult:

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The average cost-per-click (CPC) is the amount you need to pay Google for each click if you want lớn run an ad in Google search. Keywords with higher CPC are usually more valuable.

The next section on Ubersuggest gives you some information about the webpages currently ranking in the trang đầu. You can see the number of backliên kết they have và their domain name scores.

In the following section, there’s detailed information about the keyword. You can see the tìm kiếm volume over time, the number of people clicking on organic và paid tìm kiếm results, & the searchers’ age ranges.

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Next, you’ll find some ideas for other similar keyword.

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In the last section, you can see some content pieces that are ranking for this keyword and being shared on social truyền thông. You can use this khổng lồ get inspiration for your nội dung.

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Step Five: Choose Your Keywords

Now that you’ve sầu seen the metrics, you can get an idea of whether a từ khóa is good lớn use or not. Ideally, you’ll want lớn go for keyword with a combination of the following:

High search volumeLow SEO difficulty/paid difficultyLow competition (that is, your competition has few backlink & low domain name scores)

Think about your audience when looking for keywords, though. If a particular từ khóa doesn’t make sense (e.g., it’s misspelled, awkward, or irrelevant), you might not want to lớn use it—even if the metrics look good.

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You don’t want lớn lead people lớn your site if they aren’t interested in your product or service. This might lead lớn a higher bounce rate, meaning people clicking on your site and leaving right away. A high bounce rate is bad for business & may be bad for SEO as well.

How to lớn Traông xã Your Website’s Keyword Success

Once you’ve added từ khoá khổng lồ your trang web, how can you tell if your SEO efforts are paying off?

You’ll want lớn trachồng your performance on each of your target keywords lớn see how you’re doing & if you need to lớn change anything.

SEO tools can help you bởi this. Ubersuggest gives you a lot of information about your website’s performance in the tìm kiếm engine results:


Chuyên mục: SEO
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