Google maps marketing: the full guide for 2021


In August 2015, Google made its biggest changes in local search history, which resulted in a huge difference from what users and SEO experts had been experiencing all along. With the update, SEO experts were out with Local SEO tips khổng lồ provide a work around for this Google update.

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When this happened, both users and SEO enthusiasts first noticed that while making a tìm kiếm for a local premises or business, the result would show 3 main tìm kiếm results instead of 7, which was the case previously. The Google maps that appeared alongside the tìm kiếm results though, was seemingly unchanged.

What SEO enthusiasts Điện thoại tư vấn the 7-paông xã was thus replaced by the “3-pack” lớn give a more user-friendly experience. In fact, it modelled the experience that had become the norm for searches made on điện thoại devices.

Google’s aim has always been to lớn make the users enjoy a convenient, easily navigable experience – which is why these changes did not come as a surprise to most of us. It instead seemed lượt thích a logical amendment towards improving the tìm kiếm engine’s user-experience.


And how about the business và establishment owners, especially those who usually ranked 4 to 7 on Google’s local searches? Of course, most of them felt quite disappointed because it denied them an opportunity for visibility.

But the changes seem khổng lồ have become permanent, and business owners need to lớn adapt quickly if they want Google tìm kiếm khổng lồ work for them.

And that wasn’t the only change.

Other Changes that Came With the “3-Pack” Model

Specific street address numbers were removed and only street names appear as priority information. Also, when you now click on one of the 3-paông xã options, you get a 10-pachồng with a lot more detail, including addresses và phone numbers.Store hours have sầu been included as priority information.Ratings & đánh giá play an even bigger role & feature as important tìm kiếm result data.Local, home service, paid-for-ads have been introduced for those seeking services that they can hire locally. So far, this works in San Francisteo – & for two professions – locksmiths and plumbers.Distance & location ranking parameters improved greatly.

These are some of the most significant changes, but not the only ones. You need to lớn observe a lot more và keep your findings in mind as you develop better techniques, methodologies, & practices for success in local SEO.

Strategies that focus on long term SEO goals with and pay attention lớn creating a better customer experience will work best.

So how should your local SEO plan change to lớn make an impact successfully?

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Google has increased the importance of GMB – which means that any business information you add khổng lồ it reflects on Google Search, Google Maps & Google+. This is meant lớn make it easy for customers khổng lồ find you irrespective of the device they are using.

When creating or further developing your GMB for local SEO, ensure that:

Your GMB is filled in completely và accurately with relevant, & consistent information.The GMB location you’ve listed is owner-verified.The specific thành phố và town that you are targeting is mentioned in the GMB landingpage title.The GMB primary categories are consistent with your product và that they match a broader tìm kiếm category.

Tip 3 – Ensure that the NAP on your website matches the NAP on GMB

Apart from your physical address, the NAP (Name, Address & Phone number), should be consistent with the actual name of your business, & it has to be the same wherever these details appear online.

More specifically, you should use an exact template for your NAPhường wherever you use these details – whether it is on your trang web, Google My Business (GMB), Google+ account or other websites and directory listings.

Tip 4 – See lớn it that your website has a maps lớn your location


Besides having tương tác information to lớn your website, it is very important that you have an actual bản đồ on your website to show your precise location. The code to add a map to lớn your premises can be added khổng lồ the contacts page on your trang web.

Additionally, some of the information listed below will also be very useful lớn have sầu on your website, & specifically, in the contacts webpage:

Store opening và closing hoursDriving directions to your premises from well-known landmarksPhone Call liên kết for direct calling on sản phẩm điện thoại phonesSocial truyền thông links & sharing options

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Tip 5 – Ensure that different business locations have sầu distinct website page

If your business has multiple branches or locations, it is important to create distinct web pages that are appropriately optimized for each specific location.

Tip 6 – Give sầu each product/service its own distinct website page

If you have sầu different products or services, ensure that each one has its own webpage with relevant, specific details. These distinct pages can be linked from a single page that summarizes all the products or services in your portfolio.

Tip 7 – Make proper use of citations

Getting citations in major global và regional directories, as well as in local directories, is vital for local SEO. Citations can help build authority và credibility for your website, and more importantly, drive useful traffic lớn your website.

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Moreover, if you don’t have sầu a trang web (you should, by the way), local listings can offer more visibility.

When you’re considering citations, ensure that:

Your citations are consistent.The citations you use are from websites of good chất lượng.You make use of và find a way lớn get your business mentioned in local newspaper articles và blog posts.You have as many locally-relevant domains and industry-relevant domains that mention your business in a positive sầu light.

Tip 8 – See khổng lồ it that your trang web has great, unique content

Image source: The SEO process

To avoid getting penalized, you need khổng lồ ensure that all your website pages have sầu unique content. Additionally, the “bounce rate”, “click-through rate”, & “time on site” are more important than ever before – and you should ensure that you have content that is rich enough to keep your audience engrossed.

This also means that your website should be attractive, easy to use & versatile enough to lớn be used comfortably on different devices with varying screen resolutions.

Additionally, regular organic SEO still plays a critical role in Google local rankings. So your online business strategy should continue khổng lồ focus on good organic SEO.

Both offline and online SEO techniques will help you climb to the coveted “3-pack” ranking, & if you want lớn remain on Google’s good books, make sure you don’t indulge in spammy SEO techniques. Follow Google-recommended SEO guidelines thoroughly.

Tip 9 – Maximize on your business and website reviews

Google takes Review about businesses quite seriously because people looking for personalized information kiểm tra đánh giá to lớn find insights about what the business actually offers and whether it will benefit them or not.

While there is a lot of debate regarding the best way to go about getting reviews, encouraging your customers lớn write review about your business won’t hurt. Of course, keeping high standards & giving your customers more than they expect will make sure you get your reviews easily.

Don’t ever get tempted lớn write your own giả đánh giá or use any such trickery. If you vì so & get caught, the damage it can cause your business reputation will be indelible. Not worth the risk!

Make sure the Đánh Giá you get are from diverse sources including third-các buổi party traditional nhận xét and authority Reviews like Google Local Guides, Yelp Elite, và the lượt thích.

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To develop authority và a good reputation as a local business, your business needs lớn be recognized by other businesses in your local neighborhood. Links from other local websites lớn your website can be extremely useful.

There are several ways for local businesses khổng lồ get liên kết. You can sponsor a webinar or meetup, host a community sự kiện, make donations, promote something you love sầu locally, và build relationships with prominent people và influencers.

Plus, while creating or further developing your link-building for local SEO, ensure that you have:

Authority or good-unique inbound links to your domainGood chất lượng inbound links khổng lồ your GMB landingpage URLLocation-based keyword in the anchortext of inbound links to your domainA good quantity of inbound liên kết to lớn your tên miền from locally relevant domainsA diversity of inbound liên kết lớn your domain

Tip 11 – Use keywords effectively

Make sure you use relevant và topical product or service keyword in your GMB business title, in Reviews, in your trang web nội dung, and in the domain name.

It’s preferable that these từ khoá reflect local information.


So far, local SEO has proved to be quite challenging to implement for several webmasters & local business owners because poor local optimization habits are still deeply entrenched. This means that a better understanding of Google’s guidelines and best practices as a whole, especially when it comes to local SEO, is critical for good performance.

I recommover you khổng lồ read this following local seo case studies khổng lồ underst& how the well known brands doing great on local SEO

Local SEO Case studies from Big Brands

Focusing on the lakiểm tra local SEO tips and ignoring all well-established good practices will only lead to a rabbit-hole of frustration và failure in SEO.

So when you change your SEO plans khổng lồ succeed at local SEO, focus on a long term strategy – & not merely on reactionary tactics.

Most forward thinking businesses that are successful at local SEO envision building website authority và reputation as their main focus.

You should vì chưng that too, if what you seek is long term success.

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If you’ve got any other tips for local seo, tell us about them in the comments below.

Chuyên mục: SEO
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