7 Simple Tips To Optimize Your Facebook Business Page

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There are a lot of rumors going around about the proper ways lớn optimize your Facebook bạn page SEO.Some people suggest using keyword in the filenames of your uploads, and others say you need khổng lồ have every URL you own linked lớn your fan page.If you"re anything lượt thích me, you don"t particularly have sầu time lớn sit around & search for a tip here & a tip there, only khổng lồ find out weeks later that it did you no good.

This post provides a few more tips on optimizing your Facebook page for SEO right now, và answers your Q&A questions from my segala.infoinar with Rand. Enjoy!

7 Ways to optimize your Facebook người page SEO right now

1. Choose the best name for your Facebook tín đồ page

This may sound like a no-brainer. However, it"s the most basic step when it comes to optimizing your br& on Facebook, và is also the most important.

There is always the temptation khổng lồ stuff your người page name with tons of từ khoá, like "Bob"s Bakery - Muffins, Bagels, Cookies, Breads - Catering và Events." In actuality, having a name lượt thích this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely khổng lồ engage with your page, let alone tóm tắt posts and updates with their friends. In fact, people can even hide your updates from their news feed - imagine the horror!

Don"t be too generic either, though. Facebook"s intent behind fan pages is that they representrealbusinesses, brands, personalities, etc. By choosing something too generic, likeTravel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability khổng lồ post updates and reach out to lớn new fans.

Quick Tip:The first word in your tín đồ page title is given the most weight (importance) by Google.

2. Create a custom người page vanity URL

After your fan page has 25 Likes, Facebook gives your you the ability to lớn create a quality URL (orusernamesas Facebook calls them) for the page. Because URLs are heavily weighted by tìm kiếm engines, it is vital that your người page URL reflects an aspect of your business.

If, by somemisalignmentin the stars, you find that another người page has claimed your business" name already, make sure lớn include whatyour business is about in the URL.

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You can kiểm tra out some different username options Facebook offers before selecting your one for your người page.

3. Use keyword in strategic locations on your tín đồ page

Just like traditional websites, từ khóa optimization is the most fundamental form of on-site SEO.The most important pieces lớn pay attention khổng lồ are theAboutsection,Mission, andCompanyDescription, since these areas are actually pulled from your người page as SEO elements.

Here is an example of how a search engine would index your page:

SEO Title = Your tín đồ page nameMeta Description = Fan page name + theAboutsection of your pageH1 = Your bạn page name

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6. Optimize Facebook bạn page status updates

When posting updates khổng lồ your Facebook wall, rethành viên that the first 18 characters of a Facebook post serve sầu as the meta description. So, take advantage of the option when Facebook prompts you to "Write something..." since that text will be considered the SEO title for that update.Including direct links khổng lồ your small business trang web in your updates is also a good practice to lớn follow.

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Quiông chồng Tip:Just lượt thích your bạn page"s name, Google places a higher importance on the first word of your update, so you may want to consider making that a từ khoá.

7. SEO for Facebook Notes

Facebook Notes is something that is very under-utilized. When used appropriately, Facebook Notes can provide your fan page with an effective sầu way at increasing your overall SEO. The SEO elements pulled in from Facebook Notes are:

SEO Title = the title of your noteMeta data =Your người page namewrote a note titled,your note"s title

Facebook Notes gives your page the ability to lớn create multiple "pages" underneath the main fan page. Notes are also a good way lớn exp& on special offers or events that your business is hosting & have sầu them indexed in tìm kiếm engines.

Bottom line for Facebook người page SEO

Don"t forget that the overarching objective of Facebook SEO isadding lớn the value of your overall brvà.It is important to lớn pay attention to lớn the comparison between raw traffic and engagement màn chơi.While using the methods above can help boost your SERP.. ranking, the most crucial part is that it coincides with an awesome product & incredible engagement to lớn grow your following.

Your segala.infoinar questions answered

#segala.infoinar Tweets:

Q:What companies vì chưng you recommkết thúc for social media software regarding community building (Hootsuite vs SocialSprout, etc)?(