GOOGLE TAG MANAGER

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If you’re not that familiar with Google Tag Manager, you are probably wondering what it is và why you should use it. Let’s answer the most comtháng questions around Google Tag Manager.

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What is Google Tag Manager (GTM)?

Google Tag Manager is a free tool that allows you manage & deploy kinh doanh tags (snippets of code or tracking pixels) on your trang web (or di động app) without having to lớn modify the code.

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Here’s a very simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager. GTM becomes very handy when you have lots of tags khổng lồ manage because all of the code is stored in one place.

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“The happiness that you get by managing all the tags from one central location is short lived & the trouble is around the corner. As your need for integrating website data with various data sources increases & become more complex, you quickly realize, how hard it can be to lớn create and maintain each integration.” – Himanshu Sharma, Optimize Smart,
optimizesmart 

Where can I learn more about Google Tag Manager?

I took a live sầu course through Conversion XL with Chris Mercer. It was one of the best online classes I’ve taken. You can purchase the recordings if you are interested.

Other go-to resources are:

Your turn. What bởi vì you think of Google Tag Manager?

Google Tag Manager can definitely make your life easier if you are willing to learn how it works. Make sure that you are actually using the data that you are setting up in GTM. Otherwise, what’s the point?

I’m curious to lớn hear your experience with Google Tag Manager. Has it been easy or hard? How are you using it in your marketing?