Top 10 youtube trends to watch in 2021

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In 20đôi mươi, I looked up more recipes than I ever have. Mostly Italian if you"re wondering.

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I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics.

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Most consumers were doing the same thing.

So, what should marketers expect on YouTube in 2021? Read on và find out.


Consumers want videos that reflect their daily life. Short-khung đoạn Clip is growing in popularity. But long-form videos aren"t going anywhere. Marketers will start leveraging audio ads.

Consumers want videos that reflect their daily life.

If 20đôi mươi showed marketers anything, it was the necessity for agility and authentiđô thị.

Every marketer had khổng lồ shift their priorities and deliver kinh doanh collateral that reflected the time we were all living through.

YouTube data from July 2019 to lớn July 20đôi mươi shows a 215% increase in daily uploads for nội dung with "self-care" in the title. From the viewer"s side, TV screen watch time went up over 180% for videos relating khổng lồ well-being, such as fitness, meditation, and yoga.

Now, in 2021, consumers are still seeking out content that reflects their current state of mind.

This isn"t to say that your brand should start a "30 Days of Yoga" series. It"s to highlight how closely tied current events are to the type of content we consume. If you stay in tune with how your audience is feeling & the type of nội dung they"re seeking out, you can embed it into your YouTube strategy.

"Viewers really want content that not only educates them but also engages them. Our new style is putting big stock in the authentithành phố and personality of its presenters," said Jamal Meneide, associate đoạn Clip producer/editor and on-screen talent for segala.info"s YouTube Channel.

Brands must now pay attention to lớn the social climate & general consumer feelings, & incorporate these elements into the content.

Not sure how lớn keep your finger on the pulse? Jump lớn this section to lớn learn how to retìm kiếm YouTube trends.

Short-khung đoạn phim is growing in popularity.

In September 2020, YouTube launched "Shorts" in India, a new short-form video clip platkhung on YouTube. It"s now making Shorts available in the US, as of March 2021.

Similar to other short-form platforms, videos on Shorts are formatted vertically lớn be viewed on a phone. Although it"s still in beta, users can create 15-second clips, edit them with several tools và add music from YouTube"s music library.

According lớn a Search Engine Journal article, Shorts already gained steam, gaining over 3.5 billion daily views. But why would YouTube, a platform known for long-khung content invest in this strategy? Meneide has a theory.

"YouTube is trying to lớn compete with TikTok, which is evident in their play to lớn introduce "Shorts." For a time, it felt like there was a pendulum swing toward really long, unedited nội dung," said Meneide.

"While this is still prevalent," he adds, "it seems like we"ve swung back the other way with short to mid-length nội dung really killing it. Viewers want easily consumable, entertaining nội dung that won"t be as demanding on their time."

This is an opportunity for brands to experiment with short-khung nội dung on YouTube and see what audiences are responding to lớn.

One strategy is using Shorts khổng lồ create teasers for your upcoming videos or create condensed, shareable versions of your long-khung videos.

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But long-size videos aren"t going anywhere.

Even with the push toward shorter videos, consumers still enjoy the traditional long-size approach.

In June 20đôi mươi, YouTube reported that 46% of survey respondents said they were more likely to lớn watch videos over đôi mươi minutes long than they were six months ago.

Some YouTubers creators credit long-form video nội dung for their engagement rates, & they"ve sầu got data on their side.

A 2019 Pixability study found that branded videos over 10 minutes long had higher engagement than shorter videos.

But length won"t be enough lớn keep your audience"s attention.

"Driving music và animation also play a big part in building engagement. Whenever you see animation as a viewer, you know it"s either reinforcing a key concept or adding khổng lồ a joke," said Meneide.

"In either case, you"ve been delighted by that extra visual we decided lớn throw in. With music, we can shift the tone và mood of a video – from driving hip hop beats, to chill jazz."

He adds that music creates a sonic bed for the viewer lớn situate themselves on, inviting the audience khổng lồ lean in as you speed things up or sit baông chồng và relax as you slow things down.

"These kinds of stylistic and production choices are ones that many large channels on YouTube have sầu decided to make," Meneide said. "While content with a more "homemade" feeling still crushes it, there is also an audience who wants to lớn see well-produced, highly engaging nội dung."

Marketers will start leveraging audio ads.

In November 2020, YouTube introduced audio ads, a new way for brands lớn reach consumers.

It was a surprising announcement, given that the platform is known for đoạn phim content. However, according lớn a Think With Google article, over two billion people go lớn YouTube for music.

The article also reported a 100% increase in watch time for live sầu music performance between July 2019 & July 2020. This sets the stage for marketers to lớn include YouTube as an ad platsize for their audio nội dung.

How To Research YouTube Trends

We"ve covered a few YouTube trends for 2021, but marketers need khổng lồ know how to identify trends as they come.

"On the segala.info YouTube team, we"re always looking at trends, which we corroborate with monthly tìm kiếm volume và từ khóa research lớn help define our nội dung strategy," Meneide said. "We want lớn serve our audience nội dung that they"re looking for when they"re looking for it, and being sensitive sầu to when a topic bubbles up is key khổng lồ the process."

Your first resource is Google Trends, a không lấy phí online resource that is updated with real-time data on the popularity of certain topics và tìm kiếm terms on YouTube.

You can also rely on tools like VidIQ và TubeBuddy lớn determine which ideas are worth pursuing. A good rule of thumb, according khổng lồ Meneide is asking what big "how" or "why" questions you can answer for your viewers.

Then, you have sầu keywords retìm kiếm – this tells you what consumers are searching for and if it"s worth your time và resources.

For instance, let"s say your brvà wants to lớn cover the lathử nghiệm tech apps in your next Clip. You go lớn Google Keyword Planner and find out that it has a monthly search volume of about 100. This may indicate that while there is some interest, it"s not high enough to warrant a whole video clip.

It"s also important khổng lồ look at the news and see what topics are trending. However, know the difference between something that"s just in the news cycle and a trkết thúc worth incorporating into your YouTube strategy.

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One way lớn decipher between the two is asking, "How far does this reach, & will it matter in a few weeks or months?"

"Hopping onto lớn news can be just as explosive for growth or your marketing strategy as trends, but makes it a bit harder when you"re always relying on the lathử nghiệm, "hottest" news piece lớn inform your content strategy," Meneide said. "By focusing on longtail trends, you can ride out a wave sầu of sustained interest in a topic, rather than capturing what could potentially be a fleeting interest."

As we navigate through this year, more trends will likely pop up và might inform your YouTube strategy. What"s most important is being flexible và knowing when something is worth exploring further.


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