Seo for everyone

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Setting up and using Yoast SEO

When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around và it’s easy to lớn understand why. Whether you’re running a personal blog or you’re a SEO professional managing a trang web for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.

Yoast SEO can be installed on any self-hosted Wordpress site. (Sorry, miễn phí Wordpress.com bloggers.) It’s easily the most comprehensive SEO-related Wordpress plugin you could ask for and best of all, it’s free! You vì chưng have the option to buy premium Yoast SEO extensions for some extra functionality, but its most important functions are part of the free plugin. Yoast makes it easy for you to lớn bởi things like control titles và meta descriptions, set your targeted keyword and traông chồng how often you’re using them, manage sitemaps, & so much more.


Table of Contents

Downloading & installing Yoast SEOSetting up Yoast SEOUsing Yoast SEO

Downloading & installing Yoast SEO

If you don’t already have sầu the Yoast SEO plugin installed on your site, let’s take care of that. If Yoast SEO is already installed và set up và you just want khổng lồ learn more about how to use it, feel không tính tiền to scroll on down lớn the "Using Yoast SEO" section.

From your site’s admin dashboard, look along the left-hand side of the screen for the “Plugins” option. When you hover over it, you’ll see the “Add New” option.

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Once you find the Yoast SEO plugin, click “Install Now” & Wordpress will tải về it, install it, and ask you khổng lồ activate the plugin. Activate the plugin và if it’s been successfully installed & activated, you’ll see an option marked “SEO” on the left-hand sidebar thực đơn of your admin dashboard & along the horizontal thực đơn bar on the top of the screen.

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Here, you can import settings from HeadSpace2, All-in-One SEO, and WooThemes SEO Framework. All you have to vị is check the appropriate box and hit “Import.” If you’ve used older Yoast plugins lượt thích Robots Meta, RSS Footer, or Yoast Breadcrumbs, you can import settings from those under the “Import from other plugins” tab. If you’re not using any of those SEO plugins, you might want khổng lồ kiểm tra out the “SEO Data Transporter” plugin Yoast recommends.

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General

If you ever want lớn revert Yoast SEO to its default settings, the “General” tab is where you can vì that. Unless you want to lớn take the introductory tour, head on over khổng lồ “Your Info.”

Your Info

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Now, let’s head on over to lớn the “Webmaster Tools” tab. If you plan to use tools lượt thích Google Search Console, Alexa, Bing Webmaster Tools, or Yandex Webmaster Tools, you can verify your site through here if your site isn’t already verified.

The basic process to vị this is pretty similar no matter which of the tools you’re using, but I’ll use Google Search Console as an example:

Choose the “HTML Tag” verification option. Instead of pasting the code it gives you into the section of your site’s code, take that code and paste it inkhổng lồ the Google Search Console box you see here & delete everything except what’s inside the quotation marks, including the quotation marks themselves.Hit “Save Changes,” then go back khổng lồ your Google Search Console dashboard & hit “Verify.” You’re all set!Security

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General

Here, you’ll have sầu the chance to change how your titles display, lượt thích “Your Site Name | Contact Us” or “Your Site Name - Contact Us.” Whichever title separator you choose lớn go with will be used on all pages of your site. As for the “Force rewrite titles” option, this corrects a problem some sites have sầu where the site name appears twice within the title. Some sites use WordPress themes that have built-in SEO title displays, which can override the settings you choose in Yoast. If you’re having this problem, checking this box can help solve sầu it. If you kiểm tra this box & you’re still having the duplicate title problem, tương tác your web developer because there is a way to lớn fix that by editing your site’s code.

Homepage

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Titles và meta descriptions

Next up is the “Post Types” section. Here, you can set up basic templates for the titles & meta descriptions for the main types of pages of your site. Blog posts could follow one format, while other pages on your site follow another. If you don’t specifically write an SEO-optimized title or meta mô tả tìm kiếm for each of your pages, your titles và meta descriptions will follow the basic template you establish here. You can fill these out using variables và the information you specify will automatically be inserted into lớn your titles và meta descriptions. If you leave the meta mô tả tìm kiếm box blank, search engines will pull an excerpt of content from the page.

Meta Robots

With the “noindex, follow” option, kiểm tra the box if there’s something you don’t want to lớn be indexed by search engines. In most cases, you’ll probably want to leave this box unchecked. But if you have sầu pages you want to lớn keep out of tìm kiếm engines or pages that could lead lớn duplicate nội dung penalties, such as archives of content, go ahead and kiểm tra the box.

Date in Snippet Preview

As for the “Date in Snippet Preview” option, whether you should check this box or not all comes down lớn what kind of content you have sầu on that type of page. If you’re making frequent blog updates or are posting content about lots newsworthy stories, you might want lớn enable this. But if you’re dealing with evergreen nội dung that will be relevant for years khổng lồ come, you might prefer to disable this so people won’t see your page in SERPs, notice the date, and assume your site is out of date.

Yoast SEO Meta Box

Then there’s the option to lớn hide the Yoast SEO Meta Box. If you’re dealing with a site that has multiple contributors, you might want lớn use this option to prsự kiện your contributors from being able to change those. If you check this box và later decide you want this option back, no big deal; you can always come bachồng later & change this setting.

Taxonomies

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When you run a blog, having pages of archived content based on date and/or author is a great way to lớn make it easy for your readers to find past content. However, archive sầu pages aren’t always so convenient for search engines, which might consider them duplicate nội dung. The “Archive” tab lets you prevent that by telling them whether or not you want your archive sầu pages indexed or not, or you can disable archive pages all together if you prefer.

You’ll also be able to lớn set up titles lớn appear on special pages like 404 pages. So if you’ve got something special you’d like these to be, go ahead & enter them in the “Special Pages” section. You can even use some of those variables you used in the past couple of tabs if you want.

Other

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The “Accounts” tab of the “Social” section is pretty self-explanatory. All you have khổng lồ vị is add the URLs to lớn each of your social truyền thông media profiles. Just rethành viên that for the Twitter section, you only have sầu lớn enter your username, not the URL for your protệp tin. Filling this section out notifies tìm kiếm engines that they are associated with your site.

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One of the best things about Yoast SEO is that it makes managing sitemaps very easy. When you enable XML sitemaps functionality, Yoast SEO automatically generates a sitemaps, updates it as you add new content, & pings tìm kiếm engines when it’s updated.

As you click through the various tabs in this section, you’ll have the chance khổng lồ determine whether or not you want things such as specific types of posts or post categories included in your sitebản đồ. Just look through the tabs và if you see something you don’t want in your sitemap, simply check the box next to it and you’re good khổng lồ go. You can also exclude specific posts from sitemaps by entering the post ID numbers under the “Excluded Posts” tab.

Now, let’s move on to lớn the “Advanced” option, found under the “SEO” section on the left-hand side thực đơn. Don’t let the name mislead you; this section is actually pretty simple.

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Advanced

Breadcrumbs

If you want lớn have breadcrumbs on your site, unfortunately, it’s not quite as simple as checking this box. Be sure lớn check out Yoast’s article on implementing breadcrumbs because you’ll also need to add some code inkhổng lồ your theme. If you aren’t able to lớn edit your site’s theme on your own, talk to your web developer about adding this code lớn your site.

Permalinks

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Next is the “RSS” tab. If you’ve sầu been blogging long enough, there’s a good chance that at some point, you’ve found out that a scraper has published some of your content word-for-word on another site without your permission và without attribution. It’s annoying, right? You might not be able to completely prevent your content from being scraped, but you can use this section to add content to lớn your posts when they appear in RSS feeds, giving yourself credit và linking bachồng khổng lồ your site. That way, if a scraper steals content directly from your site’s RSS feed, you at least get credit and backlinks lớn your site.

Search Console

Now we’re down to lớn one last big setting khổng lồ take care of, but this one only applies if you use Google Search Console. From the “SEO” option on the left-hand side thực đơn, clichồng on “Search Console.”

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The “Bulk Editor” tool is something you hopefully won’t have to lớn use too often, but if you ever need it, you’re going to lớn love sầu having it. If you ever find yourself needing khổng lồ make changes to several titles and/or descriptions at a time, you can use it lớn bring up a danh mục of all your posts and pages so that you can simply go through and make all your changes at once, instead of going lớn each individual page & making your changes there.

There’s also the “File Editor” tool, where you can make changes to lớn your robots.txt tệp tin & your .htaccess file. Last, but certainly not least, there’s “Import & Export.” Now that you’ve spent all that time getting all these settings just right, you might want to export your settings so you can have sầu a backup copy. Or if you have other sites to lớn install Yoast SEO on, you can always export your settings & import them to lớn other sites if you like.

Using Yoast SEO

Now that you have sầu Yoast SEO installed và phối up, go to the left-h& side menu on your site’s admin dashboard và choose “All Posts” or “All Pages” to see a danh mục of all your pages/posts. You should be seeing a column marked “SEO” on the right hand side of the screen.

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The “General” tab is where you can write that page’s title and meta description và specify which keywords you’re targeting. When you set your focus keyword, the plugin will take a look at the page’s nội dung, title, URL, meta description, & heading and let you know how many times your targeted từ khoá is being used. That way, you’ll know if you’re using your targeted từ khóa enough or if you might be keywords stuffing.

When setting your focus keyword, remember to lớn go with the main keywords you want khổng lồ target, because you"re only able lớn set one focus keywords at a time on Yoast SEO.

The “Snippet Preview” area is an awesome tool. It lets you see what your title & meta mô tả tìm kiếm will look like in a SERP so you can make sure nothing important is being cut off.

Page Analysis

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If the option for the “Advanced” tab in the Yoast meta box hasn’t been disabled, you should be seeing a tab marked “Advanced.” Here, you can change settings for meta robots & sitemaps or mix a 301 redirect URL. If this is a page of nội dung that has been published elsewhere on the Internet, you can establish a canonical URL here, too.

If you’re wondering what the options in the “Meta Robots Advanced” section are, here’s a quiông xã rundown:

NO ODP: Stops tìm kiếm engines from using alternative site descriptions from ODP/Dsegala.info.NO YDIR: Stops tìm kiếm engines from using site descriptions from Yahoo! Directories.No Archive: Stops tìm kiếm engines from having a cached version of your page.No Snippet: Stops search engines from using a snippet of nội dung in SERPs.

Social

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You’ll see another dot here telling you how Yoast SEO has rated that post or page on the whole. If you’ve got a green light, you’re good to lớn go!

For a không tính tiền plugin, the amount of functionality you get from Yoast SEO is pretty incredible. Now that you’re familiar with the Yoast SEO plugin, you’ll have no problem making your site as tìm kiếm engine-friendly as possible. If you’re interested in a little extra functionality, you might want khổng lồ kiểm tra out the premium Yoast SEO extensions.

Premium Yoast SEO extensions

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Yoast SEO Premium

If you have sầu to redirect a lot of URLs, the Yoast SEO Premium extension might be worthwhile. It has a great redirect manager that lets you import redirects from your .htaccess file, write redirects to your .htaccess file, và choose the type of redirect you want — plus more tools lớn help make creating redirects easier. You’ll also get access lớn 13 different tutorial videos in case you still have some questions about how lớn use Yoast SEO.

Video SEO

If your site has a lot of đoạn Clip content, the Video SEO plugin can help you provide search engines with the information they need to help index your video content so that you can potentially get a rich snippet SERPhường result. Rich snippet results are hard khổng lồ come by and using the Video SEO plugin does not guarantee that your site will get rich snippet results, but if Google decides your nội dung is worthy of them, this plugin can help you get one.

SEO News

Is your site focused on news content? If so, the SEO News extension will help you optimize your site in a way lớn help you get featured in Google News results. It doesn’t directly submit your site khổng lồ Google News, but it will help you optimize your site in a way that will help you get there. It gives you the option for creating a “Standout Tag,” creating XML News sitemaps, và more.

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Local SEO

Lastly, there’s the Local SEO extension. If it’s important for you to be featured in geographically specific tìm kiếm results, this is the extension for you. The Local SEO extension helps you give sầu search engines important information about your business — such as your address, phone number, và hours of operation — so the search engine can give more accurate và detailed information to lớn searchers.

Any questions or thoughts about setting up and using the Yoast SEO plugin for Wordpress? Be sure to lớn let us know in the comments!


Chuyên mục: SEO